# Surreal Supermarket Ads This Grocery Store Ad Takes a Meat Eater into a Whole New World By Laura McQuarrie | Published 2014-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-store-ad References: [adrants](http://www.adrants.com/2014/09/colensobbdo-channels-gary-wrights.php) & [newworld.co.nz](http://www.newworld.co.nz/) This [grocery store](https://www.trendhunter.com/trends/asda-and-wicked) ad for Australian supermarket chain New World paints an accurate picture of what sometimes happens when a vegetarian and a meat-eater are going to get together for dinner. In the ad, a man and a woman chatting together in a break room decide to have dinner together. The woman makes a note to say that she's a vegetarian, and this onsets a dream-like sequence that begins by having the guy sucked inside of the fridge. The guy is now inside of New World, where he is surrounded by a variety of [fruits and vegetables](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign) that are totally unfamiliar to him. His strange experience includes floating and some taking food. The commercial has a humorous end to it that causes the guy to snap back to the world of reality, where it's clear he'll be needing to take a trip to New World to stock up on some fresh produce. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 16% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meat-free Dining:** Disruptive innovation opportunity: Develop innovative plant-based products and create meatless dining experiences to cater to the growing vegetarian and vegan market. - **Immersive Advertising:** Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to create engaging and memorable advertising experiences that captivate consumers. - **Humorous Marketing:** Disruptive innovation opportunity: Use humor as a central element in marketing campaigns to create a strong emotional connection with customers and stand out in a crowded marketplace. ### Industries Being Reshaped - **Grocery Retail:** Disruptive innovation opportunity: Introduce automated checkout systems, smart shelves, and personalized shopping experiences to enhance convenience and streamline the grocery retail industry. - **Food and Beverage:** Disruptive innovation opportunity: Develop sustainable and eco-friendly packaging solutions, explore alternative protein sources, and invest in research and development to meet changing consumer demands and preferences. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace data-driven marketing strategies, incorporate interactive and immersive technologies, and leverage social media platforms to target and engage consumers more effectively. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)