# Hexagonal Grocery Merchandising The FANTASTIKO21 Supermarket Offers a Modern Shopping Experience By Rebecca Byers | Published 2016-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-merchandising References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/25/fantastiko21-supermarket-by-cityscape-architects-sofia-bulgaria/) The FANTASTIKO21 Supermarket in Sofia, Bulgaria is a mesmerizing example of the dynamic power of geometric design in relation to grocery merchandising. The [dizzying black and white interior](https://www.trendhunter.com/trends/white-is-good-shop) space is a new concept that is part of the Fantastiko chain, the largest chain of grocery stores in Bulgaria. Designed by cityscape architects, the store hopes to enhance the daily routines of those who visit the store through added value amenities. The intimate and vibrant space resembles an American Whole Foods in its sprawling nature and is entirely designed in accordance with guidelines that ensure [sustainable business operations](https://www.trendhunter.com/trends/sheep-inc-london). With a logical floor layout, the brand hopes that the store will fit into the Bulgarian lifestyle, which sees picking up fresh ingredients at a market on the way home from work as a normal part of everyday life. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Geometric Grocery Merchandising:** The use of geometric design in grocery merchandising offers a visually appealing and unique shopping experience. - **Sustainable Store Design:** Grocery stores designed with sustainability in mind provide added value to customers and align with sustainable business practices. - **Enhanced Shopping Routines:** Grocery stores that offer added amenities and convenient floor layouts enhance the daily routines of customers. ### Industries Being Reshaped - **Retail:** The retail industry can benefit from adopting geometric design in grocery merchandising to create visually engaging and innovative store experiences. - **Architecture:** Architects specializing in retail design can explore sustainable store concepts to align with sustainable business practices and enhance customer experiences. - **Food & Beverage:** The food and beverage industry can incorporate added value amenities and convenient floor layouts in grocery stores to enhance customer satisfaction and shopping routines. ## Related on Trend Hunter - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Modular Fixture Grocery Stores](https://www.trendhunter.com/trends/sobeys-flexstore.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md)