# Intuitive Grocery Displays Cloverleaf's shelfPoint System Detects Purchasing Patterns By Jana Pijak | Published 2017-03-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-displays References: [martechtoday](https://martechtoday.com/cloverleafs-new-grocery-shelf-displays-know-whether-youre-happy-194204) & [cloverleaf.info](http://cloverleaf.info/) Retail tech firm Cloverleaf specializes in creating immersive and intuitive in-store displays and its latest shelfPoint system aims to take grocery shopping to new heights. Equipping supermarket shelves with [intuitive LCD displays](https://www.trendhunter.com/trends/intellino-signamic), Cloverleaf showcases product info and branding while simultaneously gathering information about consumers' reactions to certain products. The [smart in-store shelving](https://www.trendhunter.com/trends/pricer-avenue) add-on works to digitally track consumers' spending habits and alerts them if a product they are seeking is out of stock. For example, those seeking a particular soda flavor that is unavailable are given a message telling them when that particular item is set to be restocked. Powered by portable 4G media players, shelfPoint is easy to set up and makes supermarket trips a [more personalized experience for shoppers](https://www.trendhunter.com/trends/aidriven-retail-system). "The intent is to provide miniaturized visual marketing campaigns to attract the shopper," said Cloverleaf founder and CEO Gordon Davidson when describing the new merchandising concept. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Interactive In-store Displays:** Creating immersive displays that gather data on consumer preferences and behaviors, providing valuable insights for targeted marketing strategies. - **Personalized Shopping Experience:** Using data gathered from consumers' spending habits to offer personalized recommendations, notifications, and restock alerts. - **Data-driven Merchandising:** Leveraging digital tracking tools to gather information about consumers' reactions to products, enabling more effective merchandising strategies. ### Sectors Adopting This - **Retail Tech:** Developing innovative technologies and solutions that enhance the shopping experience and improve sales. - **Consumer Goods:** Using consumer behavior data to optimize product placement, improve inventory management, and increase customer satisfaction. - **Advertising and Marketing:** Utilizing in-store displays and data-driven insights to create targeted marketing campaigns that attract and engage shoppers. ## Related on Trend Hunter - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md) - [Retail Shelf Analytics Platforms](https://www.trendhunter.com/trends/shelf-analytics.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md)