# In-Fridge Home Grocery Deliveries Walmart Will Now Put Your Groceries Directly into Your Fridge By Grace Mahas | Published 2019-10-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-deliver References: [cnbc](https://www.cnbc.com/2019/10/15/walmart-will-now-put-groceries-right-in-your-fridge-starting-in-3-cities-tuesday.html) & [walmart](https://www.walmart.ca/en/?lolkokjijhuhgyhyuiiki) Many brands have launched ways to simplify grocery shopping, but [Walmart](https://www.trendhunter.com/trends/walmart-2) recently gained notable attention with its latest grocery delivery service -- one that will put your purchases directly into your fridge. This new service boasts an introductory price of $19.95 USD per month. In addition, to be eligible for the delivery service, consumers must have a smart door lock kit or smart garage door kit, which they can purchase for $48.95 USD and includes free installation and free unlimited grocery delivery services for a month. The launch is currently only available in three cities, however, “It’s a service we plan to grow and scale aggressively” Bart Stein, Walmart senior vice president of membership and [InHome](https://www.trendhunter.com/trends/directtofridge-delivery) said in an interview. As the grocery delivery service continues to expand, consumers can take advantage of customized and convenient options. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **In-fridge Grocery Delivery:** Grocery delivery services that enable consumers to get their purchases delivered directly into their fridges. - **Smart Door Lock Kits:** Smart door lock kits that are required to access the in-fridge delivery services and provide free unlimited grocery delivery service for a month. - **Customized Grocery Delivery:** Grocery delivery services that offer customized and convenient options. ### Industries Being Reshaped - **Retail Industry:** The retail industry can innovate by developing new models of grocery delivery that enhance customer experience, loyalty and retention through in-fridge grocery delivery. - **Smart Home Industry:** The smart home industry can capitalize on this trend by developing innovative and secure smart door lock kits that will enable in-fridge grocery delivery services. - **Logistics Industry:** The logistics industry can innovate by developing efficient and cost-effective in-fridge grocery delivery solutions that are built on reliable and fast delivery networks. ## Related on Trend Hunter - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Senior Grocery Delivery Initiatives](https://www.trendhunter.com/trends/walmart-and-avanlee-care.md) - [Shoppable Fridge Screens](https://www.trendhunter.com/trends/samsung-5.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Late-Night Delivery Services](https://www.trendhunter.com/trends/latenight-express-delivery.md)