# Stylish Reusable Carriers This Durable Grocery Bag Alternative is Also Totally Biodegradable By Alyson Wyers | Published 2015-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-bag-alternative References: [designtaxi](http://designtaxi.com/news/377858/A-Stylish-Durable-Kraft-Paper-Made-Alternative-To-Plastic-Grocery-Bags/) & [paperjohn.de](http://paperjohn.de/indexenglish.html) This grocery bag alternative is not only a more [eco-conscious option](https://www.trendhunter.com/trends/biobased-poop-bags) compared to the plastic ones offered at check-out, they are also a more stylish and durable design than plain paper bags. The PaperJohn is made out of unbleached kraft paper and is 100% biodegradable. It also carries more than other grocery bags, with 120g/m2 versus 90g/m2. The PaperJohn grocery bag alternative has lots of other impressive features, such as handles that have been folded four times over and an enforced bottom. This prevents your bag from breaking when carrying heavier items like cans and also stops embarrassing street accidents from occurring. It's even easy for people of all sizes to use. They are also easy to customize with your own logo or decorations to distinguish it from the bags of others. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Shopping:** Opportunity for innovative eco-friendly shopping solutions that provide stylish, durable, and biodegradable alternatives to plastic bags. - **Enhanced Ergonomics:** Opportunity for innovative designs that prioritize user comfort and convenience, such as handles that prevent bag breakage and accommodate people of all sizes. - **Customizable Packaging:** Opportunity for customizable shopping bags that allow businesses to differentiate their brand and create unique packaging experiences. ### Sectors Adopting This - **Retail:** Opportunity for retailers to offer eco-friendly shopping alternatives and improve customer experience through ergonomic bag designs. - **Packaging:** Opportunity for packaging companies to develop sustainable and customizable packaging solutions for businesses and consumers. - **Promotional Products:** Opportunity for companies in the promotional products industry to offer customizable and eco-friendly shopping bags as promotional items or branded merchandise. ## Related on Trend Hunter - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md) - [Compostable Drawstring Bags](https://www.trendhunter.com/trends/compostable-drawstring-bags.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Biobased Dog Poop Bags](https://www.trendhunter.com/trends/biobased-poop-bags.md)