# Casually Conscious Fashion 'Groceries Apparel' Uses Textiles Like Recycled Plastic, Vintage Denim By Bianca | Published 2012-03-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/groceries-apparel1 References: [groceriesapparel](http://www.groceriesapparel.com/) Groceries Apparel is a casual chic fashion line that uses certified organic materials and ethical manufacturing methods at their Los Angeles art district office where 100% of their products are made. All of their designs have a slightly worn-in appearance for an effortless look, while at the same time being environmentally-conscious and priced affordably. "As we pioneer we remain committed to researching greener textiles and creating a significant shift in the demand for organic fabric," the Groceries Apparel [Facebook](https://www.trendhunter.com/trends/meta-quest-education) page explains. "Our dream is realized by sacrificing profits in order to bridge the gap between a niche market and defining a new industry standard." Groceries Apparel's green textiles include materials like 100% California-grown organic supima cotton, [100% non-toxic unprocessed hemp](https://www.trendhunter.com/trends/ecofrico), and combinations like 50% recycled plastic with organic cotton and recycled vintage denim. **Contact Information** Groceries Apparel [website](http://www.groceriesapparel.com/) Groceries Apparel on [Twitter](https://twitter.com/#!/freshgarments) Groceries Apparel on [Facebook](http://www.facebook.com/pages/GROCERIES-fresh-garments/174557459227679) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Fashion:** Opportunity for disruptive innovation in the fashion industry by using certified organic materials and ethical manufacturing methods. - **Green Textiles:** Disruptive innovation opportunity by researching and developing greener textiles that have a lower environmental impact. - **Affordable Sustainability:** Opportunity to disrupt the market by offering affordably priced environmentally-conscious fashion. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation by incorporating ethical and sustainable practices into their manufacturing processes and materials. - **Textiles:** The textiles industry can embrace disruptive innovation by developing and promoting greener textile options that are both environmentally-friendly and commercially viable. - **Retail:** The retail industry has an opportunity for disruptive innovation by offering affordable sustainable fashion options that appeal to consumers' growing preference for eco-friendly products. ## Related on Trend Hunter - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md)