# Market-Inspired Food Halls eMart's 'Grocerant' is Styled Like a Vibrant Outdoor Marketplace By Laura McQuarrie | Published 2016-05-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/grocerant References: [retaildesignblog.net](http://retaildesignblog.net/2016/04/06/emarts-peacock-kitchen-by-cada-design-seoul-south-korea/) & [emart.ssg](http://emart.ssg.com/main.ssg) At the center of this eMart retail space in Seoul, South Korea is an 'eMart Town' that includes a vibrant "Grocerant." This [hybrid grocery store and restaurant](https://www.trendhunter.com/trends/pullman-market) [World Food Hall](https://www.trendhunter.com/trends/main-light) was mainly developed to show off the brand's private label [Peacock Food Collection](https://www.trendhunter.com/trends/portable-incense-holder), but also transform the eating experience into a rich cultural and educational one. The 20,000 square foot World Food Hall includes everything from a demo kitchen to real trucks that have been transformed into display and shop stations. The Peacock Kitchen itself is made up of a number of stations to show off the collection's full range, including places for shoppers to pick up everything from Indian curry and American-inspired hot dogs to Italian pizza and pasta dishes. Other sections of the one-stop-shop eMart Town also include areas for consumers to browse home furnishings, appliances and more. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Market-inspired Food Halls:** The rise of market-inspired food halls is creating opportunities for hybrid grocery store and restaurant concepts. - **Private Label Collections:** Retail spaces like eMart's World Food Hall are showcasing the potential of private label food collections. - **Transformative Eating Experiences:** Food halls are redefining the eating experience by offering cultural and educational elements alongside dining options. ### Who This Affects Most - **Retail:** The retail industry can explore innovative ways to combine grocery shopping and dining experiences through market-inspired food halls. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of private label collections by developing unique and high-quality products for retail spaces. - **Hospitality:** The hospitality industry can incorporate transformative eating experiences, such as market-inspired food halls, to enhance guest satisfaction and create memorable dining experiences. ## Related on Trend Hunter - [Multi-Vendor Food Marketplaces](https://www.trendhunter.com/trends/chefs-hall.md) - [Heritage-Honoring Food Halls](https://www.trendhunter.com/trends/kam-pek.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Vibrant Food Corner Designs](https://www.trendhunter.com/trends/branding-corner-design.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Omnicategory Asian Food Markets](https://www.trendhunter.com/trends/seven-fresh.md)