# Waste-Free Grocer Concepts Lagom is Market Concept Based on Using "Just the Right Amount" By Rebecca Byers | Published 2015-06-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grocer-concepts References: [behance.net](https://www.behance.net/gallery/17061297/Lagom) Created by design student Conor Sheridan, Lagom is a grocery concept aimed at [reducing needless waste](https://www.trendhunter.com/trends/foodtusker). Inspired by the issue around current supermarket chain food wastage in his native United Kingdom, Sheridan created a design scheme and market concept that avoided what he describes as retailers passing on savings by overselling produce. The pared down design scheme for Lagom uses a large amount of white space to denote its insistence on no frills and lack of waste. The [packaging range](https://www.trendhunter.com/trends/thoughtful-packaging) for the Lagom [concept store](https://www.trendhunter.com/trends/eco-shop) is simple and customized to each order, as the store would allow for consumers to buy just the amount they need. Lagom is a Swedish word meaning "just the right amount." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Waste Reduction:** Lagom's grocery concept aims at reducing needless waste by allowing consumers to buy just the amount they need. - **Minimalist Design:** Lagom's design scheme uses a large amount of white space to denote its insistence on no frills and lack of waste. - **Customized Packaging:** Lagom's packaging range is simple and customized to each order, promoting sustainability and reducing excess packaging. ### Sectors Adopting This - **Grocery Retail:** The Lagom concept store offers a disruptive innovation opportunity for grocery retailers to reduce food waste and cater to consumer demand for sustainable shopping experiences. - **Packaging:** The Lagom concept's focus on customized packaging presents a disruptive innovation opportunity for the packaging industry to create sustainable and personalized packaging solutions. - **Design:** Lagom's minimalist design approach offers a disruptive innovation opportunity for the design industry to create visually appealing and waste-free retail environments. ## Related on Trend Hunter - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Tranquil Wabi-Sabi Apartments](https://www.trendhunter.com/trends/lagom.md) - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Zero-Waste Grocery Stores](https://www.trendhunter.com/trends/giant-eagle-market-district.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md)