# Next-Gen Lash Serums
groa's Lash Enhancing Serum Was Tailor-Made for Gen Z and Gen Alpha

By Laura McQuarrie | Published 2025-08-25 | Updated 2025-08-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/groa
References: [businesswire](https://www.businesswire.com/news/home/20250825444463/en/Introducing-groa-a-New-Lash-and-Brow-Brand-Designed-Specifically-for-Gen-Z-and-Gen-Alpha) & [groabeauty](https://groabeauty.com/)

![Next-Gen Lash Serums](https://cdn.trendhunterstatic.com/thumbs/580/groa.jpeg)

Top-selling lash and brow serum brand UKLASH launched a new sub-brand, groa, to share high-performance lash and brow serums specifically for Gen Alpha and Gen Z. These affordably priced products are prostaglandin-free, peptide-powered, and useful for delivering visible results in six weeks. groa is introducing itself to a new generation of beauty consumers with a Lash Enhancing Serum and a Brow Enhancing Serum, both of which are 99% naturally sourced, dermatologically and ophthalmologically tested, and EU and FDA-approved.

Alongside pea peptide, these powerhouse science-backed formulas specifically created for younger beauty consumers include ingredients like green tea extract, hyaluronic acid, and cica for their nourishing, strengthening and conditioning benefits for hair that's ultimately healthier. These low-maintenance, vegan-friendly products are positioned as solutions that are kinder to hair, skin and budgets.