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# Communicative Glowing Kids Alarms
The Gro Clock Comes with a Book to Help Kids Manage Sleep Cycles

By Amy Duong | Published 2020-02-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/gro-clock
References: [well](https://well.ca/products/gro-clock_41261.html?gclid=Cj0KCQiA-bjyBRCcARIsAFboWg1iTaj-H4vbxEsRjS2h4GqR_Y0r1jgv7LRa-0sJOGxGc93VLEVMSBMaAtOlEALw_wcB)

The Gro Clock makes use of playful images of the stars and the sun as symbols to children of when to go back to sleep and when it is time to wake up. The communication factor of the [alarm clock](https://www.trendhunter.com/trends/alarm-oclock) helps kids create a better [sleep cycle](https://www.trendhunter.com/trends/the-peak-human-clock-book) for themselves in a convenient matter for parents.

The clock also comes with an illustrated book that encourages children to stay in bed and to wake up when they "see the sun," which would show on the alarm. The Sleep Farm Book is about farm animals and written specifically to accompany the Gro clock with the message to sleep all night to be happy and energetic. The screen brightness can be adjusted with the option of different [wake up times](https://www.trendhunter.com/trends/wonderwake) to suit the weekend and weekdays.

Image Credit: The Gro Company

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 4% | Activity: 13% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages)

## Key Themes

### Key Themes Behind This Trend

- **Glowing Kids Alarms:** Disruptive innovation opportunity: Develop interactive alarms that use visual cues to help kids manage their sleep cycles.
- **Communicative Alarm Clocks:** Disruptive innovation opportunity: Design alarm clocks that communicate with children through symbols and playful imagery to establish a better sleep routine.
- **Sleep-enhancing Bedtime Stories:** Disruptive innovation opportunity: Create illustrated books that encourage children to stay in bed and wake up at the right time through engaging narratives and visuals.

### Where This Applies

- **Children's Sleep Products:** Disruptive innovation opportunity: Explore the development of innovative products that aid children in improving their sleep quality.
- **Childcare and Parenting:** Disruptive innovation opportunity: Integrate technology and storytelling to provide parents with effective tools for managing their children's sleep routines.
- **Education and Entertainment:** Disruptive innovation opportunity: Combine education and entertainment to create engaging books and products that instill positive sleep habits in children.

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