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# Tech-Attack Videos
Brad Josephs Captures a Grizzly Bear Eating His GoPro Camera

By Laura McQuarrie | Published 2013-05-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/grizzly-bear-eating
References: [treehugger](http://www.treehugger.com/natural-sciences/see-what-its-be-eaten-grizzly-bear-video.html)

While Brad Josephs was gathering footage for the [BBC](https://www.trendhunter.com/trends/green-planet) Great Bear Stakeout tv series, he captured frightening footage of a grizzly bear eating his [GoPro](https://www.trendhunter.com/trends/hero-action-camera) camera.

While the GoPro camera is ideal for adventurers, hopefully it is rare that someone gets this close to capture an intense video like this. The frightening footage shows the inside of the grizzy bear's mouth as it attempts to eat the camera. Although durable, I'm sure that this camera is not designed for this kind of encounter.

This grizzly seems more curious than intent on tearing the camera to shreds, you can't help but feel for the poor prey of this gigantic grizzly. Viewing this rare capture through the safety of my computer screen is far more preferable to what an experience like this would be like in real life.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 3% | Activity: 18% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **Adventurous Filming:** The trend of capturing extreme and immersive footage in the wild, pushing the boundaries of traditional filming techniques.
- **Durable Consumer Technology:** The trend of developing consumer technology that can withstand extreme environments and encounters, creating opportunities for innovative and rugged devices.
- **Virtual Wildlife Experiences:** The trend of using advanced technology such as virtual reality to provide realistic and immersive wildlife encounters, offering an alternative to real-life experiences.

### Industries Being Reshaped

- **Action Camera:** The action camera industry can capitalize on the demand for durable and versatile devices that can capture adventurous moments.
- **Outdoor Gear:** The outdoor gear industry can explore opportunities to incorporate technology into their products, including cameras and equipment designed for extreme environments.
- **Virtual Reality:** The virtual reality industry can leverage the desire for immersive wildlife experiences by creating engaging and realistic virtual encounters with animals and nature.

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