# Targeted Skincare Primers Fenty Beauty's Grip Trip Primers are "Half Primer, Half Skincare" By Laura McQuarrie | Published 2025-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grip-trip-primers References: [instagram](https://www.instagram.com/p/DNtLWN9Xkn1/?img_index=2) & [fentybeauty](https://fentybeauty.com/en-ca/products/grip-trip-mattifying-blurring-primer?variant=43329697480749) [Fenty Beauty's](https://www.trendhunter.com/trends/fenty-beauty-you-mist) Grip Trip Primers are useful for extending makeup wear for up to 12 hours, enhancing the long-term health of skin with skin-caring ingredients, and caring for specific skin types with two targeted formulas. While one "half primer, half skincare" formula—the Grip Trip Hydrating + Plumping Primer—is suited to dry-balanced skin types and includes butterfly lavender extract, the [Grip Trip Mattifying + Blurring Primer](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer) specifically suits balanced-oily skin types with unique inclusions like chia seed extract for the purpose of shine control. Both [silicone-free formulas](https://www.trendhunter.com/trends/smashbox-cosmetics) tap into the benefits of maple sap extract for improving the wear time of makeup, and are useful for resisting sweat and humidity, and avoiding flashback in pictures. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 78% | Activity: 84% | Freshness: 48% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Hybrid Skincare Products:** Products that blend skincare and cosmetic functions are providing multi-faceted solutions for consumers seeking efficiency and effectiveness. - **Personalized Beauty Solutions:** Skincare products tailored to specific skin types are meeting the demand for personalized beauty routines and enhancing consumer satisfaction. - **Silicone-free Beauty Formulations:** The rise of silicone-free cosmetic products is benefiting consumers who prefer natural ingredients and desire breathable skin applications. ### Who This Affects Most - **Cosmetic Industry:** The integration of skincare benefits into makeup products is driving innovation and competition within the cosmetic sector. - **Natural Ingredients Market:** Brands emphasizing natural formulations are capitalizing on the growing consumer preference for clean and sustainable beauty solutions. - **Personal Care Industry:** Targeted skincare products are transforming the personal care landscape by offering customized approaches to address diverse consumer needs. ## Related on Trend Hunter - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Next-Generation Beauty Primers](https://www.trendhunter.com/trends/nextgeneration-beauty-primers.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md)