# Collaborative Golfer Cocktails John Daly Created a 'Grip It & Sip It' Line with Phusion Projects By Laura McQuarrie | Published 2017-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grip-it-sip-it References: [bevindustry](http://www.bevindustry.com/articles/90573) & [phusionprojects](http://www.phusionprojects.com/) In partnership with Phusion Projects, American golfer John Daly launched a line of [ready-to-drink cocktails](https://www.trendhunter.com/trends/readytodrink-cocktail-range) called 'Grip It & Sip It.' These cocktails are offered in varieties like Hard Tea and Half & Half, which are made with black tea and other premium ingredients. Each cocktail is packaged in a tall, 16-ounce single-serve can that is dressed with a charming argyle pattern that reminds of a pair of golfer's socks. Tea-infused cocktails are becoming staples on menus at many bars and restaurants, as they have the potential to lend drinks a uniquely smoky and bitter flavor, as well as several benefits for one's health. In the case of both of these [tea-based RTD cocktails](https://www.trendhunter.com/trends/vodka-iced-teas), the iced tea base is built upon with lemon or lemonade. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Tea Cocktails:** The rise of tea-infused cocktails presents opportunities for RTD brands to develop premium, health-focused cocktail offerings. - **Collaborative Celebrity Cocktails:** Partnering with personalities to create unique cocktail flavors and packaging can help beverage brands stand out in a crowded marketplace. - **Premium Single-serve Packaging:** Tall, eye-catching cans can differentiate RTD cocktails and appeal to consumers looking for both convenience and high-quality ingredients. ### Where This Applies - **Beverage:** The beverage industry can explore ready-to-drink tea cocktails to capture the growing market of health-conscious cocktail consumers. - **Celebrity Endorsement:** Brands that leverage celebrity partnerships can create unique product lines that appeal to niche fan bases and drive sales. - **Packaging:** Innovative single-serve packaging can help food and beverage companies differentiate themselves and establish a competitive edge in the marketplace. ## Related on Trend Hunter - [Golf Tournament Whisky Cocktails](https://www.trendhunter.com/trends/whisky-cocktails.md) - [Southern-Style Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktails.md) - [Tea-Infused Botanical Cocktails](https://www.trendhunter.com/trends/hard-sipper-house-punch.md) - [Southern Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktail.md) - [Fruity Spiked Tea Cocktails](https://www.trendhunter.com/trends/arnold-palmer-spiked-raspberry.md) - [Refreshing Golf-Inspired Beverages](https://www.trendhunter.com/trends/the-transfusion.md) - [Spiked Iced Tea Lemonades](https://www.trendhunter.com/trends/iced-tea-lemonade.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [High-ABV Tailgate Drinks](https://www.trendhunter.com/trends/tailgate-tour.md)