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# Rubberized Professional Cameras
The Leica x Rolf Sachs M-P Grip Camera Features a Pop Art Design

By Michael Hemsworth | Published 2016-10-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/grip-camera
References: [uncrate](http://uncrate.com/stuff/leica-x-rolf-sachs-m-p-grip-camera/) & [us.leica-camera](https://us.leica-camera.com/Photography/Leica-M/Leica-M-Special-Editions)

Professional cameras are often somewhat simple in design, but the [Leica](https://www.trendhunter.com/trends/leica-sl2s-reporter) x Rolf Sachs M-P Grip Camera aims to help offer a different aesthetic for those looking for a pop of color. The camera features a rubberized lower section that's bright red in color that is similar in design to what one might find on a ping pong paddle. It helps add character and personality to the camera, while at the same time adding much-needed grip to make holding onto the camera easier.

The Leica x Rolf Sachs M-P Grip Camera features a Maestro image processor, a [24MP full-frame sensor](https://www.trendhunter.com/trends/leica-q3-43-camera), manual controls and a rear LCD. The camera is exclusively available at Leica retail locations and has been limited to just 79 units priced at $14,950 each.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 35% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Rubberized Camera Designs:** The trend towards rubberized designs for cameras offers a new aesthetic and functional option for professionals.
- **Pop Art-inspired Cameras:** The use of pop art designs on cameras creates a visually striking product for professional photographers and enthusiasts.
- **Limited Edition Professional Cameras:** Exclusive, limited edition cameras such as the Leica x Rolf Sachs M-P Grip Camera offer a unique opportunity for collectors and enthusiasts.

### Who This Affects Most

- **Photography:** As photography continues to evolve, the use of new materials and designs creates opportunities for innovation in the industry.
- **Collectibles:** Limited edition, high-end cameras offer a new collectible item for enthusiasts in the art and photography industry.
- **Consumer Electronics:** Incorporating unique designs and materials into electronics like cameras creates opportunities for differentiating products in industries where differentiation can be difficult.

## Related on Trend Hunter

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- [Kevlar-Wrapped Monochrome Cameras](https://www.trendhunter.com/trends/q2-monochrome-reporter.md)
- [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md)
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