# Egghead Shot Glasses Gringo's Tequila Print Ads are Mantastic By Annie Ho | Published 2010-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gringos-tequila References: [sweet-station](http://www.sweet-station.com/blog/?p=12521) & [thepirata](http://thepirata.com/awesome-gringos-tequila-ad/) These ads for Gringo’s Tequila are absolutely hilarious. The campaign comes from the Volcano ad agency out of Johannesburg, South Africa. Credits for these ads go to photographer Simon Scholtz, copywriter Francois Boshoff and retoucher Paul Vermeulen. Have a look at the Gringo’s Tequila ads above. They feature shrunken heads of manly men stuffed inside of a shot glass with a twist of lime. The concept is clear -- take a shot, be a man! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Alcohol Advertising:** Opportunity for companies to create hilarious and memorable ads that stand out in a crowded market. - **Shrinking Objects in Advertising:** Using a creative concept like shrinking objects in advertising can grab consumer attention and make your brand more memorable. - **Gender Stereotypes in Advertising:** The use of outdated gender stereotypes in advertising for alcohol and other products can limit a brand's appeal to a more diverse audience. ### Sectors Adopting This - **Alcohol:** Opportunity for alcohol brands to stand out with creative, humorous advertising. - **Advertising:** Opportunity for advertising agencies to develop more creative, bold campaigns that push boundaries and resonate with audiences. - **Photography:** Opportunity for photographers to use creative concepts and techniques to capture attention and create memorable images that can be used in advertising. ## Related on Trend Hunter - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Tequila Shot Glass Boards](https://www.trendhunter.com/trends/tequila-shot-glass-board.md) - [High-Quality Tequila Platforms](https://www.trendhunter.com/trends/tequila-de-todos.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Super-Fan Tequila Campaigns](https://www.trendhunter.com/trends/chief-soccer-officer.md) - [Brutalist-Inspired Artful Glassware](https://www.trendhunter.com/trends/martini-shot-glass.md)