# Japanese Actor-Backed Editorials GRIND Magazine Shows sacai's SS18 Editorial with Yōsuke Kubozuka By Amy Duong | Published 2018-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grind-magazine References: [hypebeast](https://hypebeast.com/2018/2/sacai-spring-summer-2018-editorial-grind-magazine) & [havenshop](https://havenshop.com/) Japan-based publication GRIND Magazine showcases the fashion label sacai's newest selection for Spring/Summer 2018. The magazine label perfectly captures the brand's approach on working with bold pattern details and denim products for the upcoming warmer seasons. GRIND Magazine tapped Japanese actor and musician Yōsuke Kubozuka to model the range of eccentric items. The [sacai Spring/Summer 2018 collection's](https://www.trendhunter.com/trends/sacai-x-carhartt-wip) key design is a text-heavy graphic imprint that recalls Lawrence Weiner -- it is seen on the capsule's anoraks and self-belting shorts. Some refined options include a white shirt with safety-pin details, its beige coat, and plaid suit with earthy hues. The whole selection offers a variety of [layering pieces](https://www.trendhunter.com/trends/graphpaper-yoke) as well to ease the transition into spring. In addition, there are also a selection of [printed accessories](https://www.trendhunter.com/trends/mungo-thomson-x-sacai). Image Credit: [Yuichi Akagi](http://yuichiakagi.com/04about.html) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Bold Pattern Details:** Disruptive innovation opportunity: Create a fashion line that focuses on bold pattern details and incorporates them into everyday clothing items. - **Text-heavy Graphic Imprint:** Disruptive innovation opportunity: Develop a printing technology that allows for large-scale, intricate text-heavy graphic imprints on various materials. - **Layering Pieces for Transitioning Seasons:** Disruptive innovation opportunity: Design a range of versatile layering pieces that can be easily adjusted to accommodate changing weather conditions. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Create a sustainable fashion brand that incorporates bold pattern details into its designs while using eco-friendly materials. - **Printing:** Disruptive innovation opportunity: Develop new printing technologies that enable high-quality, text-heavy graphic imprints on a wide range of materials. - **Apparel Accessories:** Disruptive innovation opportunity: Invent innovative printed accessories that complement fashion trends and offer unique customization options for consumers. ## Related on Trend Hunter - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)