# Roaming Desert Editorials The Grind London Editorial Offers an Authentic Lifestyle Look By Vasiliki Marapas | Published 2014-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grind-london References: [highsnobiety](http://www.highsnobiety.com/2014/06/06/grind-london-bits-for-the-bits-editorial/) & [grindlondon](http://www.grindlondon.com/) The 'Bits For The Bits' editorial by [lifestyle brand](https://www.trendhunter.com/trends/asos-inspired-by) Grind London was shot in location in Egypt's South Sinai. Photographer Sayda Alexander followed Bedouin Ibrahim, who dressed in a combination of his own garments mixed with attire from the label's [Spring/Summer 2014 collection](https://www.trendhunter.com/trends/graphpaper-ss26) 'Classic Summer Cuts.' The brand concerns itself with so much more than the garments; it is truly a "lifestyle" brand in every sense of the term. Every aspect of its image is clearly tailored and customized to reflect a certain way of life, this editorial included. The highly visual nature of the brand, as well as its impeccable wares, are sure to resonate with its customers. Browsing through these images of Ibrahim moseying through the [desert](https://www.trendhunter.com/trends/rudsak-ss25-collection) accompanied by his camel -- with whom he appears to have a very close relationship -- is incredibly rewarding. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Authentic Lifestyle Look:** Brands can focus on creating editorials that showcase an authentic lifestyle look to resonate with their customers. - **Customized Image:** Brands can tailor and customize every aspect of their image to reflect a certain way of life, enhancing their brand authenticity. - **Highly Visual Branding:** Brands can capitalize on the power of highly visual branding to create a strong connection with their target audience. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage authentic lifestyle editorials to attract customers and communicate their brand values. - **Photography:** Photographers can offer their expertise in capturing and showcasing an authentic lifestyle look for brands. - **Advertising and Marketing:** Advertising and marketing agencies can assist brands in tailoring their image and creating highly visual campaigns to resonate with customers. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Coffee-Focused Lifestyle Capsules](https://www.trendhunter.com/trends/lazy-oaf-3.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)