# Branded Coffee Canned Martinis The Grind Espresso Martini is the Brand's First Canned Cocktail By Michael Hemsworth | Published 2025-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grind-espresso-martini References: [retailtimes](https://retailtimes.co.uk/grind-expands-its-portfolio-with-first-ever-rtd-cocktail-now-launching-in-major-retailers/) & [grind](https://grind.co.uk)  The Grind Espresso Martini has been announced by the cult coffee brand as its first-ever canned cocktail that will make it easier than ever for consumers to enjoy the signature tipple at their leisure. The [ready-to-drink (RTD) espresso martini](https://www.trendhunter.com/trends/chocolate-orange-espresso-martini) features the brand's signature espresso alongside additional premium ingredients to achieve the perfect balance for discerning aficionados. The cocktail comes in with a 14.9% ABV and comes in cans with a 125ml serving to make it just the right amount for the perfect pour. The Grind Espresso Martini is making its way to [WHSmith](https://www.trendhunter.com/trends/heinz-brekkie) and [Waitrose](https://www.trendhunter.com/trends/craft-instant-coffee) in the UK, while fans can also purchase it online directly from the brand as well as at select restaurants and coffee shops. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 72% | Activity: 72% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Cocktail Rise:** The popularity of convenience-focused alcoholic beverages is soaring, creating new opportunities for innovative brands to deliver premium cocktail experiences on-the-go. - **Coffee-infused Spirits:** Fusing coffee with alcoholic beverages is gaining traction, offering unique taste profiles that appeal to both coffee lovers and cocktail enthusiasts. - **Premiumization of Canned Beverages:** There's a growing demand for elevated canned drinks that offer high-quality ingredients and sophisticated flavors previously reserved for premium bars. ### Where This Applies - **Beverage and Alcohol:** The beverage industry is witnessing a shift as alcoholic drinks integrate traditional non-alcoholic elements, enhancing flavor profiles and broadening consumer appeal. - **Retail Distribution Channels:** Innovative drinks like the Grind Espresso Martini are expanding their availability, indicating a transformation in how premium beverages reach customers. - **E-commerce Platforms:** The online sale of specialty drinks is creating new avenues for brands to penetrate markets and cater directly to consumer demands. ## Related on Trend Hunter - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md) - [Bottled Espresso Martinis](https://www.trendhunter.com/trends/trader-joes-espresso-martini.md) - [Espresso Martini Easter Eggs](https://www.trendhunter.com/trends/eggfusion-martini-duo.md) - [Nitrogen-Infused Espresso Martinis](https://www.trendhunter.com/trends/can-tini.md) - [Canned Creamy Espresso Martinis](https://www.trendhunter.com/trends/creamy-espresso-martini.md) - [Cinnamon Espresso Martinis](https://www.trendhunter.com/trends/cinnamon-espresso-martini.md) - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/canned-espresso-martini.md) - [Multi-Occasion Coffee Cocktails](https://www.trendhunter.com/trends/the-barker-company.md)