# Cheeky Custom Cleat Designs OBJ and the SURGEON Recently Collaborated on Grinchmas Cleats By Kalin Ned | Published 2024-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grinchmas-cleats References: [ca.sports.yahoo](https://ca.sports.yahoo.com/news/odell-beckham-jr-wears-grinch-181716105.html)  For this holiday season, OBJ and the SURGEON released a cheeky pair of custom Grinchmas cleats. The SURGEON, founded by Dominic “The Shoe Surgeon” Ciambrone, operates as a Los Angeles-based collective focused on inspiring creativity and advancing the custom shoe-making and design craft. OBJ, an acronym for Odell Beckham Jr., is an American football athlete. The Grinchmas cleats draw inspiration from the iconic [Nike](https://www.trendhunter.com/trends/grinch-colorway-1) Kobe 6 Protro ‘Grinch’ sneaker released in 2020. The SURGEON meticulously replicated the Grinch’s coat with a green plush fabric onto the right cleat. The design also features a light-up heart activated by a button. On the left cleat, the design mirrors Santa Claus’s holiday outfit, incorporating plush red and white fabrication along with a removable Santa hat cover feature. The Grinchmas cleats are definitely a unique and eye-catching design for commemorating the holidays. Image Credit: SURGEON ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 88% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Custom Cleat Designs:** The collaboration between OBJ and the SURGEON showcases the trend of personalized and creatively-designed cleats for athletes. - **Inspired Sneaker Replications:** The SURGEON's meticulous replication of the iconic Nike Kobe 6 'Grinch' sneaker demonstrates the trend of customized footwear inspired by popular sneaker releases. - **Holiday-themed Cleats:** The Grinchmas cleats highlight the trend of incorporating festive and holiday-themed elements into sports footwear designs. ### Who This Affects Most - **Custom Shoe-making and Design:** The collaboration between OBJ and the SURGEON presents an opportunity for the custom shoe-making and design industry to explore innovative and personalized creations for athletes. - **Athletic Footwear:** The Grinchmas cleats showcase a potential disruptive innovation opportunity for the athletic footwear industry, incorporating unique and eye-catching designs to appeal to athletes and fans alike. - **Sports Fashion and Apparel:** The trend of holiday-themed cleats opens up a disruptive innovation opportunity for the sports fashion and apparel industry to create limited-edition, seasonal collections that resonate with consumers. ## Related on Trend Hunter - [Festive Themed Soccer Cleats](https://www.trendhunter.com/trends/grinch-colorway-1.md) - [Holiday Character Clogs](https://www.trendhunter.com/trends/the-grinch-x-crocs.md) - [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Patient-Created Sneakers](https://www.trendhunter.com/trends/doernbecher-freestyle.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md) - [Swicy Cowboy Boots](https://www.trendhunter.com/trends/beanbq-boots.md)