# Teeth-Strengthening Toothpastes Grin Strengthening 100% Natural Toothpaste is Made in New Zealand By Michael Hemsworth | Published 2019-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grin-strengthening-100-natural-toothpaste References: [trndmonitor](https://trndmonitor.com/oral-care-spotlight-new-grin-strengthening-100-natural-toothpaste/) & [grinnatural.co.nz](https://www.grinnatural.co.nz/) The Grin Strengthening 100% Natural Toothpaste has been debuted by the brand as a new offering that will work to keep teeth clean and healthy for a naturally supported smile. The toothpaste is characterized by its [free-from ingredients that are 100% natural](https://www.trendhunter.com/trends/allnatural-teeth-whitening-strips) yet will provide effective protection from cavities, bad breath and much more. The product will also work to offer a [whole mouth clean](https://www.trendhunter.com/trends/better-better1) instead of just focusing on the teeth for a holistic approach to oral care for consumers to appreciate. The Grin Strengthening 100% Natural Toothpaste is made in New Zealand and will work to actually strengthen a person's teeth without the need for chemicals. This includes xylitol, which will actually help to [prevent the buildup of plaque](https://www.trendhunter.com/trends/probiotic-nano-hydroxyapatite-toothpaste) for an upstream approach to oral health. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Oral Care:** The trend of natural oral care products provides an opportunity for toothpaste brands to create innovative and effective products made from natural ingredients for better oral health outcomes. - **Holistic Oral Care:** The trend of holistic oral care presents an opportunity for toothpaste brands to develop products that offer a whole mouth clean and address overall oral health, beyond just focusing on teeth. - **Chemical-free Toothpaste:** The trend of chemical-free toothpaste creates a disruptive innovation opportunity for toothpaste brands to develop formulas that provide effective oral care without the use of harmful chemicals. ### Where This Applies - **Oral Care Products:** The oral care products industry can capitalize on the trend of natural oral care by introducing teeth-strengthening toothpastes made from 100% natural ingredients. - **Consumer Health:** The consumer health industry can benefit from the trend of holistic oral care by offering comprehensive oral care solutions that go beyond traditional toothpaste and address overall oral health. - **Chemical-free Products:** The chemical-free products industry can explore the trend of chemical-free toothpaste and develop innovative formulas that provide effective oral care while meeting consumer demand for safer alternatives. ## Related on Trend Hunter - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Enamel-Strengthening Toothpastes](https://www.trendhunter.com/trends/pronamel-clinical-enamel-strength-deep-clean.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Pineapple-Powered Toothpastes](https://www.trendhunter.com/trends/ananashine.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md)