# Surreal Duality Shorts The Grimes Genesis Video Alludes to Renewed Musical Standards By Alexandra Serrano | Published 2012-08-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grimes-genesis-video References: [anothermag](http://www.anothermag.com/current/view/2144/Genesis_video_by_Grimes) & [grimesmusic](http://www.grimesmusic.com/) A display of artful imagery and forward thinking musicality, the Grimes Genesis video is sublimely surreal. Indie artist Claire Boucher has gained notoriety for her brand of DIY music and avant-garde allure. This self-directed short is meant to be the artist’s interpretation on Russia’s social hardships. This piece is a show of new aestheticism paired with Grimes’ signature [progressive sound](https://www.trendhunter.com/trends/ai-sound-piece). Genesis toys with imagery of duality, as seen in her innocent attire mixed with a look contrasted by a silver armour and pink dreads. Grimes’s ability to capitalize [avant-garde surrealism](https://www.trendhunter.com/trends/day-3-capsule-2) is seen in the inclusion of religious imagery, references to Japanese culture and a gang of eclectically outfitted company. Her experimental approach pushes boundaries of conventional music videos with its [politically charged motifs](https://www.trendhunter.com/trends/selkies-the-libertine-collection) and exceptional visions. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Aestheticism:** There is an opportunity to explore the intersection of surreal visuals and experimental music to create new and innovative content. - **Politically-charged Motifs:** There is potential to use music videos as a platform for social commentary and political activism. - **Eclectic Fashion:** There is an opportunity to merge different fashion styles to create unique and standout looks for artists. ### Where This Applies - **Music:** Artists and labels can use avant-garde aesthetics and politically-charged motifs in their music videos to create a strong brand identity and connect with audiences. - **Fashion:** Fashion designers can use eclectic styles and avant-garde aesthetics to create boundary-pushing designs that appeal to consumers seeking unique fashion trends. - **Film:** Filmmakers can incorporate avant-garde aesthetics and surreal motifs in their work to create visually stunning and thought-provoking films that stand out in the marketplace ## Related on Trend Hunter - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Boundary-Pushing Art Exhibitions](https://www.trendhunter.com/trends/briony-douglas-1.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)