# Pretty Purple Milkshakes McDonald's is Launching a New Grimace Shake in June of 2023 By Katherine Pendrill | Published 2023-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grimace-shake References: [chewboom](https://www.chewboom.com/2023/06/04/new-cheesy-jalapeno-bacon-quarter-pounder-with-cheese-and-new-grimace-shake-coming-to-mcdonalds-in-june-2023/)  [McDonald's](https://www.trendhunter.com/trends/shamrock-shake-1) is about to expand its menu in a colorful new way with the launch of the brand-new [Grimace](https://www.trendhunter.com/trends/grimace-game-boy) Shake on June 12, 2023. For those unfamiliar, Grimace is a character featured in the old [McDonaldland](https://www.trendhunter.com/trends/mcdonaldland) commercials. Grimace is easy to spot because of his large purple, rotund frame, and his big mouth. Like the character itself, the new Grimace Shake will be bright purple and berry flavored. The whole thing will also be finished off with whipped topping. You'll be able to enjoy the new Grimace Shake on its own or as part of a new Grimace Birthday Meal, which includes a medium Grimace Shake, a medium Fries, and your choice of either a 10-piece Chicken McNuggets or Big Mac Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 100% | Activity: 100% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bold-flavored Milkshakes:** The success of the Grimace Shake could inspire other restaurants to experiment with bold and unconventional milkshake flavors. - **Nostalgic Food Branding:** The return of Grimace and the McDonaldland commercials could lead to a resurgence of nostalgic branding in the fast food industry. - **Specialty Meal Deals:** The introduction of the Grimace Birthday Meal could inspire other fast food chains to create unique and value-packed meal deals. ### Where This Applies - **Fast Food Chains:** McDonald's introduction of the Grimace Shake highlights the potential for fast food chains to offer unique and innovative menu items to stand out in a competitive market. - **Hospitality:** Restaurants and hotels could take inspiration from the bold and vibrant color scheme of the Grimace Shake to create visually appealing and Instagram-worthy food and beverage offerings. - **Marketing and Advertising:** The return of Grimace and McDonaldland commercials could inspire marketers and advertisers to revisit retro advertising campaigns and branding strategies. ## Related on Trend Hunter - [Birthday-Themed QSR Games](https://www.trendhunter.com/trends/grimace.md) - [St. Patrick's-Inspired Milkshakes](https://www.trendhunter.com/trends/shamrock-shake-1.md) - [Celebratory Retro Handheld Games](https://www.trendhunter.com/trends/grimace-game-boy.md) - [Gray Licorice Shakes](https://www.trendhunter.com/trends/licorice-shake.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [QSR-Backed NFT Collections](https://www.trendhunter.com/trends/grimace-1.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Blended Sweet Creamsicle Shakes](https://www.trendhunter.com/trends/orange-cream-pop-shake.md)