# Celebratory Retro Handheld Games McDonalds Introduces a New Grimace Game Boy Color By Amy Duong | Published 2023-06-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/grimace-game-boy References: [engadget](https://www.engadget.com/mcdonalds-just-released-a-grimace-game-boy-color-game-093540230.html)  [McDonald's](https://www.trendhunter.com/trends/grimace-shake) celebrates the 52nd birthday of Grimace, their beloved purple mascot with the Grimace [Game Boy](https://www.trendhunter.com/trends/pocket-classic) Color. To make this possible, McDonald's worked together with [Krool Toys](https://www.trendhunter.com/trends/grimace) to develop a 2D platform reminiscent of the past that is able to be played on both a modern PC and a mobile device. In the game, players are able to control Grimace who rides a skateboard and searches around for his missing friends. Throughout this, he collects milkshakes for his guests in time before his birthday party begins. The mascot is able to jump over oncoming obstacles and slide through handrails. The Grimace's Birthday game can also be played on a Game Boy emulator for the full retro experience. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 71% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Retro Gaming:** Opportunity to create and market nostalgia-inducing handheld games with a modern twist. - **Cross-platform Gaming:** Potential to develop games that can be played on both PCs and mobile devices, giving players more flexibility and accessibility. - **Emulator Gaming:** Growing demand for retro gaming experiences through the use of emulators on modern devices. ### Who This Affects Most - **Fast Food:** Opportunity for fast food chains to collaborate with toy companies and offer innovative gaming experiences as promotional items. - **Video Games:** Potential for game developers to create new retro-inspired handheld games that appeal to both retro gaming enthusiasts and modern players. - **Software Development:** Growing market for the development of Game Boy emulators and retro gaming software to provide users with nostalgic gaming experiences on modern devices. ## Related on Trend Hunter - [Birthday-Themed QSR Games](https://www.trendhunter.com/trends/grimace.md) - [Pretty Purple Milkshakes](https://www.trendhunter.com/trends/grimace-shake.md) - [QSR-Backed NFT Collections](https://www.trendhunter.com/trends/grimace-1.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Chicken Nugget-Shaped Gaming Devices](https://www.trendhunter.com/trends/tetris-device.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Nugget-Inspired Video Games](https://www.trendhunter.com/trends/mcnuggets-land.md)