# Haunting Cold Brew Coffees Grim Reaper Coffee Company's RTD Cold Brew Will "Wake the Soul" By Laura McQuarrie | Published 2023-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grim-reaper-coffee-company References: [bevnet](https://www.bevnet.com/news/2023/introducing-grim-reaper-coffee-co/) & [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-tomato-lions-mane-juice-g-fuel-playr1-grim-reaper-coffee-co)  As fall descends and darkness prevails, people crave comforting drinks that not only warm their spirits but also provide a much-needed boost of energy to counter the season's gloomy ambiance—and [Grim Reaper Coffee Company](https://www.trendhunter.com/trends/grim-reaper) is debuting a [canned cold brew coffee](https://www.trendhunter.com/trends/readytodrink-cold-brew) that ticks both these boxes. The family-owned canned coffee company based out of Salem, Massachusetts is preparing to debut its ready-to-drink unsweetened black cold brew to "wake the soul." This super-smooth black cold brew is fueled by [natural and organic ingredients](https://www.trendhunter.com/trends/light-roast-blend), and it speaks to energy drinkers with 200mg of caffeine. With a rebellious spirit and standout branding, Grim Reaper Coffee Company promises to catch the eyes of coffee lovers this Halloween season and beyond. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 52% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Comforting Cold Brew Drinks:** This trend highlights the growing demand for comforting cold brew drinks as the fall season approaches and consumers seek warm and energizing beverages. - **Organic and Natural Ingredients:** The trend towards using organic and natural ingredients is evident in Grim Reaper Coffee Company's canned cold brew, appealing to health-conscious consumers looking for clean energy. - **Standout Branding for Seasonal Appeal:** Grim Reaper Coffee Company's rebellious branding and Halloween theme tap into the trend of using standout designs to attract coffee lovers during seasonal periods. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of comforting cold brew drinks by introducing innovative and flavorful options that cater to the seasonal preferences of consumers. - **Health and Wellness Industry:** The health and wellness industry can seize the opportunity presented by the demand for organic and natural ingredients in cold brew, by offering similar products that align with consumer preferences. - **Graphic Design and Marketing Industry:** The graphic design and marketing industry can capitalize on the trend of standout branding by creating eye-catching designs and themes for coffee brands, especially during seasonal periods. ## Related on Trend Hunter - [Seasonal Fair Trade Brews](https://www.trendhunter.com/trends/death-wish-coffee-1.md) - [Strong Seasonal Coffees](https://www.trendhunter.com/trends/gingerdead.md) - [Ghoulishly Finished Cold Coffees](https://www.trendhunter.com/trends/red-velvet-cream-cold-brew.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Spiced Seasonal Coffee Relaunches](https://www.trendhunter.com/trends/pumpkin-chai-blend.md)