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# Submerged Model Editorials
Flora Borsi's Grim Photos Displays a Captivating Darkness

By Ian Andrew Panganiban | Published 2013-04-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/grim-photos
References: [sweet-station](http://sweet-station.com/blog/2013/04/asphyxia-by-flora-borsi/) & [facebook](https://www.facebook.com/floraborsiphotography)

Suffering for the sake of accomplishing a task is commonplace in this world, and this 'Asphyxia' photo series by Hungary-based photographer and graphic designer Flora Borsi is just one example of grim photos that can simultaneously captivate and disturb an audience.

This striking photo series features a model submerged in a glass bowl filled with water to produce a [dark and enchanting visual appearance](https://www.trendhunter.com/trends/multimedia-art-installation). The title 'Asphyxia' is perfectly fitting because you can't help acquiring a drowning sensation when you see the photographs of this seamlessly fluid model. The [monochromatic stills](https://www.trendhunter.com/trends/jiyongkim-fw25) have a sense of sadism and masochism to them, with the model constantly immersed under water and forced to hold her breath while the photographer captures each scene.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 95% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Submerged Fashion Editorials:** Disruptive innovation opportunity: Embrace the concept of using water as a visual element in fashion editorials to create captivating and unique images.
- **Dark and Disturbing Photography:** Disruptive innovation opportunity: Explore the use of unconventional and unsettling imagery in photography to create a deeper emotional connection with the audience.
- **Experiential Photo Shoots:** Disruptive innovation opportunity: Incorporate immersive elements, such as submerging models in water, to create memorable and thought-provoking photo shoots that leave a lasting impact.

### Where This Applies

- **Fashion Photography:** Disruptive innovation opportunity: Push the boundaries of conventional fashion photography by experimenting with unconventional concepts and techniques, like submerging models in water.
- **Art and Design:** Disruptive innovation opportunity: Blur the lines between art and photography by creating dark and disturbing visuals that challenge traditional notions of beauty and aesthetics.
- **Advertising and Marketing:** Disruptive innovation opportunity: Utilize unconventional and provocative photography techniques to create attention-grabbing advertisements that provoke an emotional response and leave a lasting impression.

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