# Vehicle-Branded Dentures 'Grillz' by Craig Hunter Puts a Twist on Traditional Teeth Adornments By Allison Love | Published 2010-08-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/grillz-by-craig-hunter References: [behance.net](http://www.behance.net/gallery/Grillz/664912) & [behance.net](http://www.behance.net/craigsterzyhunter) 'Grillz' by Craig Hunter is a set of hilarious images that take [traditional teeth adornments](https://www.trendhunter.com/trends/temporary-oral-tattoos) and give them an interesting twist. Hunter went to an [auto show](https://www.trendhunter.com/trends/where-have-you-been) and wondered if car-lovers would wear grills in the fashion of their favorite car brand. These hilarious images are the result of those musings. 'Grillz' by Craig Hunter mixes "humour with [hip-hop culture](https://www.trendhunter.com/trends/mercedesbenz-cla)," giving a twist to traditional rapper accessories. **Implications** - There are many products that consumers are unable to do without in their lifestyles. A variety of these items may bear a negative or unfavorable reputation. Companies and businesses that are able to transform such statures from senile to youthful will create a clientele who is more willing to invest in such things. Consumers are more likely drawn to products that are perceived in a positive light by others. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 62% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Personalized Branding:** Opportunity for car brands to extend their branding to unconventional products like dentures. - **Humorous Fashion:** Opportunity to combine comedy and fashion in unique accessories like 'Grillz'. - **Transformation of Reputation:** Opportunity to change the perception of products from negative to positive for increased consumer interest. ### Who This Affects Most - **Automotive:** Automotive industry can explore unconventional branding opportunities through collaboration with fashion and lifestyle products. - **Fashion:** Fashion industry can tap into the humor trend and create unique, funny accessories like 'Grillz'. - **Cosmetics:** Cosmetics industry can leverage the transformation of reputation trend to reposition and rebrand certain beauty products. ## Related on Trend Hunter - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Fashion Collaborative Toy Cars](https://www.trendhunter.com/trends/mschfs-hot-wheels.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Temporary Oral Tattoos](https://www.trendhunter.com/trends/temporary-oral-tattoos.md) - [Automotive Accessory Launches](https://www.trendhunter.com/trends/go-industries.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md)