# Grilled Breakfast Sandwiches Burger King's Grill’wich is Served on Flame-Grilled Flatbread By Laura McQuarrie | Published 2023-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grillwich References: [thetakeout](https://thetakeout.com/burger-king-breakfast-menu-new-bk-grillwich-flatbread-1851031501)  [Burger King's Grill’wich](https://www.trendhunter.com/trends/cheesy-breakfast-melts) is a new offering that brings the brand's love of all things flame-grilled to the breakfast category. This menu item is made with flame-grilled flatbread, eggs, melted American cheese and a customer's choice of protein, with options including bacon, sausage or Black Forest ham. The all-new [Burger King Grill’wich](https://www.trendhunter.com/trends/bk-breakfast-wraps) is a [breakfast sandwich](https://www.trendhunter.com/trends/mighty-mcmuffin) that's only being tested for a limited time in the Detroit and McAllen-Brownsville, Texas markets and it is ready to be paired with the fast food chain's French toast sticks as part of Burger King's Mix n’ Match deal. In an increasingly competitive fast food breakfast market, brands are vying for attention by innovating with unique menu offerings that leverage convenience and well-known brand signatures in order to win the breakfast rush. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flame-grilled Breakfast:** Burger King's Grill’wich introduces flame-grilled flatbread to the breakfast category, providing a unique and savory option for customers. - **Mix N’ Match Deals:** Burger King's Mix n’ Match deal allows customers to pair the Grill’wich with French toast sticks, offering a customizable breakfast experience. - **Competitive Breakfast Market:** Brands in the fast food industry are leveraging convenience and brand recognition to stand out in the competitive breakfast market. ### Who This Affects Most - **Fast Food:** Burger King's Grill’wich and Mix n’ Match deal contribute to the ongoing innovation in the fast food industry's breakfast category. - **Food and Beverage:** The introduction of flame-grilled flatbread in Burger King's Grill’wich showcases the continuous innovation in the food and beverage industry. - **Restaurant:** The competitive breakfast market drives restaurants to explore novel menu offerings, exemplified by Burger King's Grill’wich and Mix n’ Match deal. ## Related on Trend Hunter - [Cheese-Packed Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-breakfast-melts.md) - [QSR-Backed Breakfast Items](https://www.trendhunter.com/trends/bk-breakfast-wraps.md) - [Spicy Croissant Sandwiches](https://www.trendhunter.com/trends/burger-king-4.md) - [Sweet Smoky Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-maple-chicken-biscuit.md) - [Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/burger-king-breakfast-wraps.md) - [Freshly Added Breakfast Wraps](https://www.trendhunter.com/trends/bk-breakfast-wrap.md) - [App-Only QSR Breakfast Deals](https://www.trendhunter.com/trends/burger-king-breakfast-deal.md) - [Frozen QSR-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/griddle-sandwich.md) - [Cheeseburger-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-bacon-deluxe.md)