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# Heart Attack Sandwiches
The New Friendly's Grilled Cheese BurgerMelt will Clog Your Arteries

By Allison Love | Published 2010-06-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grilled-cheese-burgermelt
References: [theawesomer](http://theawesomer.com/grilled-cheese-burgermelt/46487/) & [theawesomer](http://theawesomer.com/grilled-cheese-burgermelt/46487/)

Now this beats out the [KFC](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich) Double Down hands down! The new Friendly's Grilled Cheese BurgerMelt is definitely heart attack-inducing. The sandwich can't be good for you, but minus the health factors, it actually mixes together two of my favorite meals for one gigantic sandwich of amazingness.

Although many will probably never try the Grilled Cheese BurgerMelt, I'm sure tons of people will be intrigued to find out what it's like from those who do try one. I'm also interested in finding out who thought up this amazing sandwich? Mmmmmm!

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 35% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Indulgent Fast Food:** As people continue to look for new and exciting fast food options, indulgent and over-the-top dishes, like the Friendly's Grilled Cheese BurgerMelt, may become more prevalent in the industry.
- **Novelty Menu Items:** Novelty menu items, like the Grilled Cheese BurgerMelt, provide marketing opportunities for restaurants and can attract curious consumers who are willing to try something new.
- **Unhealthy Food Culture:** The popularity of extremely indulgent foods underscores the prevalence of an unhealthy food culture in Western society.

### Where This Applies

- **Fast Food:** Fast food chains may benefit from creating and promoting outlandish and calorically-dense menu items as a means of generating buzz and increasing sales.
- **Restaurant Marketing:** Restaurants may use novelty menu items, like the Friendly's Grilled Cheese BurgerMelt, as marketing tools to attract customers and increase brand recognition.
- **Health and Wellness:** Health and wellness organizations may use the Friendly's Grilled Cheese BurgerMelt and similar dishes as examples of the negative impact unhealthy foods can have on public health.

## Related on Trend Hunter

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