# Spicy Grilled Beef Bowls Yoshinoya is Offering a New Grilled BBQ Beef for a Limited Time By Katherine Pendrill | Published 2020-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grilled-bbq-beef References: [chewboom](https://www.chewboom.com/2020/05/28/yoshinoya-adds-new-grilled-bbq-beef-for-a-limited-time/) This summer, the Japanese multinational fast food chain [Yoshinoya](https://www.trendhunter.com/trends/hanabi-hot-ribeye-steak) is expanding its offerings to include Grilled BBQ Beef. Grilled BBQ Beef was originally tested in Los Angeles, San Diego, and Visalia, California. After what the brand calls a "wildly successful test," Grilled BBQ Beef has been added to Yoshinoya's nationwide menu for a limited time. The new topper consists of grilled beef and chopped onions, coated in a [sweet and spicy Asian BBQ sauce](https://www.trendhunter.com/trends/kbbq-menu), and garnished with sesame seeds. The new Grilled BBQ Beef can be enjoyed with a base such as [steamed white or brown rice](https://www.trendhunter.com/trends/steak-seoul-bowl), or the brand's popular Not So Fried rice. Fans can order a regular Grilled BBQ Beef bowl or Bundle It by adding a drink and one additional side. Image Credit: *Yoshinoya.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grilled BBQ Beef:** The addition of Grilled BBQ Beef to Yoshinoya's menu presents an opportunity for innovative beef bowl variations in the fast food industry. - **Spicy Asian BBQ Sauce:** The popularity of Yoshinoya's new Grilled BBQ Beef with its sweet and spicy Asian BBQ sauce suggests a potential trend for spicy sauces in the fast food sector. - **Bundle It:** Yoshinoya's new Bundle It offering, which allows customers to add a drink and one additional side to their Grilled BBQ Beef bowl, highlights the potential for bundled meal options in the fast food market. ### Industries Being Reshaped - **Fast Food:** The expansion of Yoshinoya's menu with Grilled BBQ Beef provides an opportunity for fast food chains to introduce new beef bowl options and attract customers with innovative flavors. - **Asian Cuisine:** The success of Yoshinoya's Grilled BBQ Beef, featuring a sweet and spicy Asian BBQ sauce, indicates a potential demand for more Asian-inspired dishes in the restaurant industry. - **Beverage Industry:** Yoshinoya's Bundle It option, which includes a drink with the Grilled BBQ Beef bowl, suggests a trend for cross-promotion and partnership opportunities between fast food chains and beverage companies. ## Related on Trend Hunter - [Premium Ribeye Steak Bowls](https://www.trendhunter.com/trends/teriyaki-ribeye-steak.md) - [Spicy Japanese Steaks](https://www.trendhunter.com/trends/hanabi-hot-ribeye-steak.md) - [Savory Teriyaki Salmon Dishes](https://www.trendhunter.com/trends/teriyaki-salmon.md) - [Stir-fried Japanese Noodle Bowls](https://www.trendhunter.com/trends/japanese-udon-noodles.md) - [Flavor-Packed QSR Edamame Dishes](https://www.trendhunter.com/trends/sweet-spicy-edamame.md) - [Flavorful Asian Chicken Items](https://www.trendhunter.com/trends/yoshinoya.md) - [Steamed Japanese Potstickers](https://www.trendhunter.com/trends/new-gyoza.md) - [Proprietary Boba Beverage Stations](https://www.trendhunter.com/trends/botristapro.md) - [Lychee Boba Tea Drinks](https://www.trendhunter.com/trends/strawberry-lychee-fruit-tea-boba.md)