# Seasoning-Branded Beef Jerkys The Red Truck McCormick Grill Mates Beef Jerkys are Bold and Smoky By Michael Hemsworth | Published 2018-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grill-mates References: [foodbev](https://www.foodbev.com/news/red-truck-meat-snacks-mccormick-grill-mates/) & [redtruckbeefjerky](http://redtruckbeefjerky.com) The Red Truck McCormick Grill Mates Beef Jerkys come as a new lineup of snacks that will provide a [protein-rich option](https://www.trendhunter.com/trends/highprotein-snack-line) for consumers looking to stick to their specialty diet. The snacks come in convenient three ounce bags and have been [expertly seasoned by McCormick](https://www.trendhunter.com/trends/mccormick-seasonings) to create the perfect balance of ingredients to pair with the premium meat within. The [beef jerkys](https://www.trendhunter.com/trends/crunchy-jerky-chips) come in three flavor options including 'Brown Sugar Bourbon,' 'Smokehouse Maple' and 'Montreal Steak.' Each one is crafted with ingredients that make them bold and smoky to ensure the product will keep you feeling fuller and satisfied for longer. The Red Truck McCormick Grill Mates Beef Jerkys were explained by Jeff Knabe, Senior Marketing Manager for McCormick Grill Mates, who said, "Grill Mates is excited to team with Red Truck to offer beef jerky products that provide that ‘just grilled’ taste in every bite. These three flavor varieties were selected for the launch as they represent the favorite, distinct tastes available in the Grill Mates line ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-rich Snacks:** Opportunity for brands to create more protein-rich snacks to appeal to consumers looking for convenient yet healthy options. - **Seasoning-infused Food:** Opportunity for food companies to offer seasoning-infused products to cater to consumers' desire for bold and unique flavors. - **Specialty Diet-friendly Products:** Opportunity for brands to create more specialty diet-friendly products such as gluten-free, plant-based, or vegan options to cater to specific dietary needs. ### Where This Applies - **Snack Industry:** Opportunity for companies in the snack industry to expand their product lines to include more protein-rich options with unique flavors to differentiate themselves from competitors. - **Food Industry:** Opportunity for food companies to explore the seasoning-infusion trend and offer new products that cater to consumers' taste preferences and dietary needs. - **Health and Fitness Industry:** Opportunity for companies in the health and fitness industry to collaborate with food brands and offer protein-rich snacks that align with consumers' healthy lifestyle choices. ## Related on Trend Hunter - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [BBQ Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Mango-Forward Beef Jerky Snacks](https://www.trendhunter.com/trends/mango-habanero-beef-jerky.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Enticing Meat Snack Flavors](https://www.trendhunter.com/trends/archer-meat-sticks.md)