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# Hands-On Grilling Schools
The Weber Grill Academy Will Teach You to Become a BBQ Master

By Laura McQuarrie | Published 2015-05-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grill-academy
References: [blogto](http://www.blogto.com/eat_drink/2015/01/toronto_gets_its_first_grilling_academy/) & [webergrillacademy](http://www.webergrillacademy.ca/)

If you have suffered from eating one too many pieces of blackened meat off of the barbecue, it may be time to invest in one of the classes offered by the Weber Grill Academy. Appealing to beginner, intermediate and expert grillers, the cooking school offers a variety of classes for people of all levels of expertise. For starters, the first classes give an intro to classic barbecue fare like steak, burgers and s'mores. Once these have been mastered, the next level deals with charcoal and gas grilling chicken and ribs using rotisserie, as well as direct and indirect heat.

Year-round, the Weber Grill Academy also teaches the public about the essentials of smoking foods to perfection, which is bound to be a treat this summer during backyard barbecue season.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 10% | Activity: 21% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Grilling Education:** Opportunity to disrupt the cooking education industry by offering hands-on grilling classes for people of all expertise levels.
- **Barbecue Mastery:** Capitalizing on the growing interest in barbecue, providing specialized courses to help people become BBQ experts.
- **Smoking Techniques:** Expanding on the popular trend of smoking foods, offering classes that teach the techniques and skills needed to smoke foods to perfection.

### Sectors Adopting This

- **Cooking Education:** Opportunity to disrupt the cooking education industry by offering specialized grilling classes.
- **Barbecue Equipment:** Opportunity for innovation in the barbecue equipment industry by creating new products specifically designed for grilling schools.
- **Food and Beverage:** Providing expertise in barbecue and smoking techniques to restaurants and food industry professionals, offering an opportunity to disrupt and enhance the culinary industry.

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