# Simplified Investing Apps Grifin Was Designed as an Investing Apps for First Timers By Grace Mahas | Published 2021-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grifin References: [apps.apple](https://apps.apple.com/us/app/grifin-stock-where-you-shop/id1510581498) Grifin is an investing app that allows users to automatically start investing through their everyday purchases. For example, if you spend $5 grabbing a latter at Starbucks, the app will automatically invest $1 in Starbucks stock. On the other hand, if you order lunch through DoorDash, the app will invest $1 in their stock. Grifin was launched by Aaron Froug, a 26 years old with a passion for financial literacy and a background in behavioral economist. Aaron created the app for first-time investors looking for financial platforms that provide "guardrails" so to speak. Grifin allows users can also set a limit on how much to invest each month and can only buy and sell stock on Grifin one time per day. The user must unlock a company through a purchase before having access to manually buy with their cash account. Plus, users can even disable companies that they don’t want to invest in. Image Credit: Grifin ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Automated Investing:** Opportunity to develop investing apps that allow users to easily and automatically invest through their everyday purchases. - **Behavioral Finance:** Opportunity to incorporate behavioral economic principles into investment apps, making it easier for first-time investors to make sound financial decisions. - **Micro-investing:** Opportunity to develop apps that allow users to invest small amounts based on their daily spending habits, encouraging users to invest even if they don't have a lot of money to put towards traditional investment accounts. ### Sectors Adopting This - **Financial Technology:** Opportunity for FinTech companies to further simplify investing for first-time investors with easy-to-use apps and behavioral finance principles. - **Retail:** Opportunity for retailers to partner with investment apps to offer their customers an easy and automated way to invest based on their daily spending habits. - **Food Delivery:** Opportunity for food delivery companies to offer investment options to customers when they place an order, which could potentially increase customer loyalty and engagement. ## Related on Trend Hunter - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Low-Cost Investment Apps](https://www.trendhunter.com/trends/lowcost-investment-app.md) - [Gamified Stock Trading Apps](https://www.trendhunter.com/trends/stock-trading-apps.md) - [Crypto-Compatible Investment Apps](https://www.trendhunter.com/trends/cryptocompatible-investment-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Parental Investing Platforms](https://www.trendhunter.com/trends/investing-platform.md) - [Secure Gold Investment Apps](https://www.trendhunter.com/trends/oropocket-app.md) - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md)