# Color-Changing Gin Bottles This Griffiths Brothers Label Turns Blue When the Alcohol is Chilled By Ivona Baxter | Published 2018-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/griffiths-brothers-gin-label-by-roystonlabels References: [roystonlabels](http://www.roystonlabels.co.uk) & [griffithsbrothers](http://www.griffithsbrothers.com/) The Griffiths Brothers name is associated with [premium gin](https://www.trendhunter.com/trends/ginuary) that has been created using cold distillation to better capture the flavors of the botanicals. Royston Labels manufactured the new label for this special drink and used a series of specialized techniques to ensure the highest quality finish. The label was printed on a clear material to ensure that the large, bold design was clearly delineated. High-definition raised print was applied to give a smooth textural quality to the text and vibrant blue detailing was achieved with premium inks. For an innovative finishing touch, a heat-responsive section was added to the back. Royston Labels manufactured this portion of the label using [thermochromic ink](https://www.trendhunter.com/trends/dura-chill), which turns blue when the gin is [cold enough to drink](https://www.trendhunter.com/trends/cool-can). At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Color-changing Packaging:** Brands can explore heat-responsive sections for product packaging that showcases temperature changes, giving consumers an engaging experience beyond traditional packaging. - **Cold Distillation:** Brands can consider cold distillation techniques to better capture and highlight the flavors of the botanicals in their alcohol beverages. - **Heat-responsive Ink:** Manufacturers can develop and utilize thermochromic ink to create engaging product packaging that changes color when exposed to different temperatures. ### Industries Being Reshaped - **Alcoholic Beverages:** The manufacturers of alcoholic beverages can make use of color-changing packaging and cold distillation techniques to stand out in a saturated market and attract consumers looking for new experiences and flavors. - **Packaging:** Packaging companies can create innovative heat-responsive sections that change color according to temperature, providing added value for customers looking for unique and interactive packaging solutions. - **Printing:** Printing companies specializing in label and packaging printing can offer specialized techniques like high-definition raised print and thermochromic ink to help brands differentiate themselves in competitive markets and enhance brand recognition and loyalty. ## Related on Trend Hunter - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Color-Changing Gin Gift Sets](https://www.trendhunter.com/trends/gin-gift-set.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Temperature-Activated Packaging Partnerships](https://www.trendhunter.com/trends/chromatic-technologies.md)