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# Bike Courier-Inspired Fashion
The Griffin Hartland Spring/Summer 2013 Line Has Military Influences

By Trenton Millar | Published 2012-09-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/griffin-hartland-springsummer-2013
References: [selectism](http://www.selectism.com/2012/09/13/griffin-hartland-spring-summer-2013-collection/) & [griffin-hartland](http://www.griffin-hartland.com/)

Showing off an exciting mix of many different influences, the Griffin Hartland Spring/Summer 2013 collection is sophisticated and street savvy. British designer Jeff Griffin is the man behind this collection, which he has just recently debuted in Japan.

The Griffin Hartland Spring/Summer 2013 collection takes influences from [military style](https://www.trendhunter.com/trends/studio-nicholson-fw25). This can be seen in the army green coloring and the expert tailoring, as well as the camo print. There is also the influence of [bike messenger style](https://www.trendhunter.com/trends/neighborhood-x-palace). Lots of buckles, [back packs](https://www.trendhunter.com/trends/at-the-edge-of-time) and pockets combined with neon accents and ball caps. The mix of these influences makes for a collection that that is both sporty and put together.

The Griffin Hartland Spring/Summer 2013 collection was styled by Harris Elliot. Look for the items next spring.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 25% | Activity: 29% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Military-inspired Fashion:** There is an opportunity for disruption in the fashion industry by incorporating military influences and expert tailoring in clothing lines.
- **Bike Messenger Style:** Integrating the functionality and design of bike messenger gear into fashion lines presents an opportunity for disruptive innovation in the fashion industry.
- **Sophisticated Streetwear:** A trend of sophisticated streetwear utilizing sporty and put together elements has emerged in the fashion industry, providing an opportunity for disruption in clothing lines.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry could benefit from incorporating military and bike messenger influences into clothing lines for a fresh and innovative edge.
- **Outdoor Industry:** The outdoor industry could adapt bike messenger gear for outdoor enthusiasts who value functionality as well as style.
- **Sportswear Industry:** The sportswear industry could benefit from incorporating sophisticated streetwear elements into athletic apparel to provide a new trend for consumers who value both style and function.

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