# Cool Checkered Coats The Griffin 2010 Fall/Winter Lookbook is Hot Enough for Winter By Vittoria Natarelli | Published 2010-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/griffin-2010-fall-winter References: [hypebeast](http://hypebeast.com/2010/07/griffin-2010-fallwinter-lookbook/) & [griffin-studio](http://www.griffin-studio.com/index.html) The Griffin 2010 Fall/Winter lookbook features many [unique jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson) that will have you looking fly all winter. The checkered jacket features an [army print lining](https://www.trendhunter.com/trends/grottoflage) showing that Griffin is indeed all about the details. The collection is not only for the "fashionisto," because the pieces are so [easy to wear](https://www.trendhunter.com/trends/fall-and-winter-line) that anyone can look great rocking one of these coats. The Griffin 2010 Fall/Winter lookbook will have you feeling the right kind of cool this winter. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Printed Jackets:** The trend of printed jackets is on the rise, presenting an opportunity for fashion companies to produce unique designs that stand out in the market. - **Versatile Outerwear:** The trend towards versatile outerwear that can be worn by anyone presents an opportunity for companies to target a wider audience. - **Attention to Detail:** The trend towards attention to detail in clothing presents an opportunity for companies to showcase their unique craftsmanship and design. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the trend towards unique printed jackets and versatile outerwear to attract a wider range of consumers. - **Textile:** The textile industry can benefit from the trend towards attention to detail in clothing by producing high-quality materials that can showcase unique designs. - **Retail:** The retail industry can capitalize on the trend towards versatile outerwear by offering a wide range of clothing options that are suitable for a diverse range of consumers. ## Related on Trend Hunter - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fall-Ready Timeless Aviator Jackets](https://www.trendhunter.com/trends/aviator-jacket-1.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md)