# Sports Betting App Partnerships GridRival Announced Xpoint as its Official Geolocation Partner By Colin Smith | Published 2022-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gridrival References: [xpoint.tech](https://www.xpoint.tech/) & [gridrival.app](https://gridrival.app/user/login)  'GridRival' is a [motorsports betting startup](https://www.trendhunter.com/trends/sponsorship-with-formula-1) that handles [multi-series sports betting](https://www.trendhunter.com/trends/bayes-esports-oddin-gg) across the global motorsports market. The company announced 'Xpoint' as its official partner for geolocation-powered solutions. Xpoint is a leading global geolocation security solutions provider founded in 2019. The company notably views geolocation as a valuable utility rather than a business opportunity, meaning it acts ethically with a focus on convenience. GridRival will use Xpoint's geolocation services on its mobile application for two main purposes: marketing and safety. On the marketing side, GridRival will show users locally relevant information on motorsports games, such as ones taking place in the users' regions. For safety, GridRival will use Xpoint's geolocation services in order to verify which state, or country, each user is in. Then, each user will only have access to services that are legal in that state or country. This is crucial because each state has staunchly different laws surrounding gambling and betting. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 14% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Geolocation-powered Solutions:** Companies can leverage geolocation services to personalize marketing efforts and maintain legality across different regions, creating opportunities for innovation in location-based services and compliance technology. - **Sports Betting App Partnerships:** Collaborations between sports betting app startups and geolocation service providers facilitate the adoption of location-based services in the betting industry and open opportunities for disruptive innovation in sports betting and gambling technology. - **Ethical Use of Geolocation Services:** The ethical application of geolocation technologies in the marketing and betting industries will become increasingly valuable to users and potential investors alike, inspiring innovation in ethical compliance and transparency for businesses. ### Where This Applies - **Mobile Applications:** Mobile app developers can leverage geolocation services to provide personalized experiences for users, creating opportunities for innovation in location-based services across various industries. - **Sports Betting:** The collaboration between sports betting startups and geolocation service providers is creating opportunities for disruptive innovation in sports betting technology, particularly in compliance and ethical considerations. - **Geolocation Services:** The emergence of location-based services provides opportunities for innovation in geolocation technologies and ethical compliance practices in the marketing and betting industries. ## Related on Trend Hunter - [Fantasy Esports Data Partnerships](https://www.trendhunter.com/trends/e-go-app.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/weplay-esports-1.md) - [Data-Centric Esports Widgets](https://www.trendhunter.com/trends/grid.md) - [Tournament Betting Partners](https://www.trendhunter.com/trends/1xbet.md) - [Interactive Fitness Competition Activations](https://www.trendhunter.com/trends/social-sportsbook.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/dragoni.md) - [Esports Sportsbook Partnerships](https://www.trendhunter.com/trends/merkurxtip.md) - [Tournament Betting Platforms](https://www.trendhunter.com/trends/thrivefantasy.md) - [eSports-Focused Betting Partnerships](https://www.trendhunter.com/trends/betby-saba-sports.md)