# Toaster-Ready Griddle Pancakes Belgian Boys' Griddle Pancakes Simplify European-Style Pancakes By Laura McQuarrie | Published 2024-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/griddle-pancakes References: [linkedin](https://www.linkedin.com/posts/belgian-boys_belgian-boys-adds-two-new-refrigerated-breakfast-activity-7186392978783977473-oiG1) & [belgianboys](https://www.belgianboys.com/)  Griddle Pancakes, a long-requested addition, has officially joined [Belgian Boys'](https://www.trendhunter.com/trends/bite-sized-pancakes) lineup of [refrigerated breakfast products](https://www.trendhunter.com/trends/premier-protein-breakfast-products), sharing a convenient, versatile way to enjoy the European version of a traditional "American-style" pancake. These [heat-and-eat pancakes](https://www.trendhunter.com/trends/bluey-frozen-pancakes) can be prepared in the toaster, microwave or stovetop, and like the rest of the brand's products, are free from GMOs, artificial flavors and preservatives. "I like to say that our griddle pancakes are toppable and unstoppable," said Belgian Boys CEO Anouck Gotlib, "They are delicious drizzled with syrup, and topped with berries, or as a sweet and savory breakfast sandwich. I am beyond thrilled to bring our new assortment of pancakes to homes across the country—I know they are going to be a big hit with kids and adults alike." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 71% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenience Foods:** The growing popularity of easy-to-prepare meals like toaster-ready pancakes has spurred innovation in quick-and-simple breakfast solutions. - **Premiumization of Everyday Foods:** High-quality ingredients and gourmet presentations in everyday items such as European-style pancakes are elevating consumer expectations and encouraging brands to offer upscale options. - **Health-conscious Indulgence:** Products that combine indulgent flavors with health-conscious ingredients are capturing the market, allowing consumers to enjoy treats without sacrificing well-being. ### Who This Affects Most - **Packaged Breakfast Foods:** The advent of toaster-ready griddle pancakes signifies innovation within the refrigerated breakfast aisle, appealing to busy consumers seeking convenient morning meals. - **Health and Wellness Foods:** Offering GMO-free and preservative-free options, the griddle pancakes resonate with the growing market for nutritious and clean-label food products. - **Specialty Gourmet Foods:** The introduction of versatile and gourmet-quality pancakes into the mainstream market is disrupting the specialty foods industry by making high-end taste accessible. ## Related on Trend Hunter - [Snackable Pancake Bites](https://www.trendhunter.com/trends/bite-sized-pancakes.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Chewy Dutch Griddle Cakes](https://www.trendhunter.com/trends/dutch-griddle-cakes.md) - [Heat-and-Eat French Toast Slices](https://www.trendhunter.com/trends/brioche-french-toast.md) - [Grab-and-Go Waffle Packets](https://www.trendhunter.com/trends/liegestyle-waffles.md) - [Limited-Edition Pancake Cereals](https://www.trendhunter.com/trends/pancake-cereal.md) - [Heat-and-Eat Prepackaged Pancakes](https://www.trendhunter.com/trends/abracadebora-pancakes.md) - [American-Style Breakfast Mixes](https://www.trendhunter.com/trends/american-style-pancake-mix.md) - [Mini Snacking-Friendly Waffles](https://www.trendhunter.com/trends/bitesized-waffles.md)