# Cascading Childhood Captures The Grey Magazine 'Sabbath' Shoot Gets Wacky By Marriska Fernandes | Published 2011-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grey-magazine-sabbath-shoot References: [fashiongonerogue](http://fashiongonerogue.com/polina-synyavska-michelle-schermer-alma-durand-alessio-bolzoni-grey-5/) & [grey-magazine](http://grey-magazine.com/) This sweet best buds gallery sure reminds me of my childhood as the Grey Magazine 'Sabbath' shoot features the models walking hand-in-hand around the city. Captured by Alession Bolzoni, this issue of Grey magazine is reminiscent of one's childhood days, with models Polina Synyavska, Michelle Schermer & Alma Durand in [childlike poses](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection). The trio is seen prancing around the city looking hastily in various directions. What's actually interesting is that they are wearing [matching clothes and shoes](https://www.trendhunter.com/trends/sense-of-togetherness) reminiscing the childish days when many best friends dressed similarly. Styled by Moreno Galatà, the editorial features the collection of Sportmax, Charles Anastase, Marni, Miu Miu and others. This gallery definitely stirs up the [old memories](https://www.trendhunter.com/trends/paranoid-fw25) and makes me miss my childhood friends. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Childhood Nostalgia:** Opportunity to create products or experiences that tap into people's longing for their childhood memories. - **Matching Outfits:** Opportunity to design and market matching clothing for best friends or groups. - **Playful Fashion Editorials:** Opportunity to create playful and whimsical fashion campaigns that evoke a sense of childlike joy. ### Where This Applies - **Fashion:** Disruptive innovation in creating clothing lines that capitalize on childhood nostalgia and the desire for matching outfits. - **Photography:** Disruptive innovation in capturing playful and nostalgic moments in fashion editorials. - **Advertising & Marketing:** Disruptive innovation in using childhood nostalgia as a marketing tool to create emotional connections with consumers. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md)