# Reinvented Vintage Archives The Grey Magazine Memories of Rodarte Spread Captures Impermanence By Alexandra Serrano | Published 2012-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grey-magazine-memories-of-rodarte References: [fashiongonerogue](http://fashiongonerogue.com/nan-goldin-rodarte-for-grey-magazine-fw-2012/) & [grey-magazine](http://www.grey-magazine.com/) Pallid porcelain complexions and an ethereal haze characterized the Grey Magazine Memories of Rodarte editorial. This fashion spread is an ode that looks back at archival pieces by the fashion house Rodarte. Known for its intricate garment creations by sister design duo Kate and Laura Mulleavy, the Rodarte aesthetic has earned high merit in the world of fashion. Grey Magazine showcases past collection’s pieces in the ‘Memories of Rodarte’ spread as stylist Valentina Ilardi-Martin puts together [eerily romantic looks](https://www.trendhunter.com/trends/velvet-heat). Nan Goldin captures a sense of impermanence that seems fitting as this [archival venture](https://www.trendhunter.com/trends/balenciaga-by-demna) oozes with hip imagery. Models Dorte Limkilde, Ondria Hardin and Carrie Anne Burton give new life to each piece with a vintage aesthetic. The Grey Magazine Memories of Rodarte spread is a [nostalgic nod](https://www.trendhunter.com/trends/gap-and-den) to the creative brilliance of the Mulleavy sisters. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Archival Fashion:** A trend towards showcasing past fashion collections as a way to honor and revive creative brilliance. - **Vintage Aesthetics:** A trend towards incorporating vintage styles and designs into contemporary fashion. - **Nostalgic Imagery:** A trend towards using photography to capture and evoke emotions of nostalgia and sentimentalism. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of opportunities to revive past designs, incorporate vintage elements, and create emotional connections through imagery. - **Photography:** The photography industry can take advantage of opportunities to capture nostalgia and sentimentalism through creative and impactful imagery. - **Art and Design:** The art and design industry can take advantage of opportunities to revive past styles and designs, and incorporate elements of sentimentalism and vintage aesthetics. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)