# Anguished White-Faced Editorials The Grey Magazine Anthemoessa Editorial is Slightly Disturbing By Erin Fox | Published 2012-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grey-magazine-anthemoessa-editorial References: [grey-magazine](http://grey-magazine.com/anthemoessa) The anguished fairy tale of this white-faced androgynous model makes the Grey Magazine Anthemoessa editorial one to be viewed. As the model sulks in the corners of window sil, stairwells and bedrooms, the shoot heavily focuses on the idea of an anguished ideology as the stylish and make up artist chose to the [paint the model's face white](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) in the majority of the shots to mimic the dismal color of the walls. Models Lena Hardt and Maria Bradley beautifully capture the sultry mood of the [high end designer clothing](https://www.trendhunter.com/trends/hm-x-glenn-martens). From Junya Watanabe to Balenciaga, the shoot takes these runway pieces and styles it around the saddening emotion filled in the photoshoot. The Grey Magazine Anthemoessa Editorial is a great example of the direction in which [fashion photoshoots](https://www.trendhunter.com/trends/alessandro-micheles) are taking. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Anguished Fairy Tale:** Opportunity for fashion brands to explore and showcase emotional storytelling through their designs. - **Androgynous Models:** Potential for beauty and makeup brands to create innovative looks and products that cater to gender fluidity. - **Sultry Mood:** Opportunity for photographers and artists to experiment with capturing intense and evocative emotions in their work. ### Who This Affects Most - **Fashion Design:** Chance for designers to incorporate storytelling elements in their collections and create unique narratives through their clothing. - **Beauty and Makeup:** Room for brands to develop and market gender-neutral beauty products that cater to diverse consumer preferences. - **Photography and Art:** Scope for photographers and artists to redefine traditional beauty standards and explore the depth of human emotions through their visual expressions. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)