# Wonderful Wheat-Infused Liquor Guillaume Jubien Explains His Love for Grey Goose Vodka By Malika Renee Butss | Published 2014-02-21 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose References: [youtube](https://www.youtube.com/watch?v=BVEQArTO84Y)  Guillaume Jubien is the proud [Grey Goose](https://www.trendhunter.com/trends/vodka-lime-and-soda) Brand Ambassador for the Caribbean, United States and Canada. Jubien is proud to be a part of the Grey Goose team because of the beautiful liquid this vibrant vodka is. Carefully crafted out of raw materials, this [lavish liquor](https://www.trendhunter.com/trends/zarova-vodka) contains high end wheat used in French pastry shops. The ingredients in this decadent drink make this beverage unlike any other vodka on the market, making it a drink with a character and taste. Along with its impeccable taste and ingredients, this beautiful beverage is among the elite of liquors that were built from the ground up. Grey Goose stands crisp and tall for a company that enjoys bringing people together while promoting responsible drinking. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### What's Driving This Trend - **Wheat-infused Spirits:** Using wheat, a popular French pastry ingredient, in spirits to create a unique flavor and character presents a disruptive innovation opportunity for the spirits industry. - **Craft Vodka:** Crafting high-end vodka from raw materials presents a disruptive innovation opportunity for the spirits industry to create unique and premium products. - **Premium Liquor:** Creating premium liquor from carefully selected and high-quality ingredients presents a disruptive innovation opportunity to offer unique and luxurious beverages. ### Who This Affects Most - **Spirits Industry:** The spirits industry can innovate by using wheat and other raw materials to create unique flavors and premium products. - **Craft Distillery:** Craft distilleries can disrupt the industry by using high-quality ingredients to create unique and premium vodka and other spirits. - **Luxury Hospitality:** Using premium and unique liquors in luxury hospitality establishments presents a disruptive innovation opportunity to offer exclusive and sophisticated experiences to customers. ## Related on Trend Hunter - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md) - [Laid-Back Barbershop Ad Campaigns](https://www.trendhunter.com/trends/the-shop-lineup.md)