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# Cognac-Infused Vodka Beverages
The Grey Goose VX Offers a New Experience in an Exclusive Edition

By Meghan Young | Published 2014-10-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-vx
References: [uncrate](http://uncrate.com/stuff/grey-goose-vx-vodka/) & [greygoose](http://greygoose.com/en/us/our-vodkas/vx)

The Grey Goose VX takes the [premium vodka brand](https://www.trendhunter.com/trends/zarova-vodka) to the next level with [a dash of cognac](https://www.trendhunter.com/trends/cognac-cocktails) to spice things up a bit. A perfect example of how the brand has decided to continue forge ahead rather than following fickle fashions, the Grey Goose VX is an [exclusive edition](https://www.trendhunter.com/trends/upstate-vodka-black-oxford) that boasts "a truly distinctive aroma and flavor profile without interfering with the vodka experience," as Uncrate notes.

Taking on a different design direction as well when it comes to the bottle, the Grey Goose VX maintains its luxury appeal in a more bulbous fashion. Stout and round, the Grey Goose VX bottle suggests right off the bat that the drinker is in for an exciting change of pace. This would make a great holiday drink.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 47% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Premium-infused Beverages:** Creating unique flavor profiles in alcoholic beverages by infusing premium spirits.
- **Exclusive Editions:** Releasing limited-edition products to create exclusivity and excitement among consumers.
- **Luxury Packaging Redesign:** Revamping product packaging to enhance the luxury appeal and create a unique brand experience.

### Who This Affects Most

- **Alcoholic Beverage Industry:** Opportunity to introduce innovative spirits that combine different premium ingredients.
- **Food and Beverage Packaging Industry:** Providing luxury packaging solutions for high-end brands looking to elevate their products.
- **Holiday Drink Industry:** Creating specialty beverages for seasonal celebrations and events.

## Related on Trend Hunter

- [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md)
- [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md)
- [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md)
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- [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md)
- [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md)
- [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md)
- [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md)
- [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md)
