# Artisanal Vodka Merchandising This Grey Goose Retail Display Features Stacked Box Elements By Jana Pijak | Published 2015-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-retail References: [behance.net](https://www.behance.net/gallery/15539237/GREY-GOOSE-VODKA) Evgeniya Amelina's [Grey Goose](https://www.trendhunter.com/trends/vodka-lime-and-soda) retail display embodies the vodka brands sleek and sophisticated aesthetic while referencing rustic elements. The liquor POS display is made up of stacked boxes -- featuring Grey Goose signage in both English and Russian -- and was designed to appeal to Moscow residents with an affinity for French vodka. In addition to its rustic design details and [sculptural construction](https://www.trendhunter.com/trends/artistry-in-oak), this Grey Goose retail display is also functional. It is an ideal storage space for a multitude of bottles that can easily be stacked on its supportive shelving platforms. This elegant liquor display marries convenience with luxury. Exuding an elegant air, this retail display puts a contemporary spin on tradition and aims to appeal to the urban consumer. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rustic-inspired Retail Displays:** Opportunity for brands to create captivating retail displays that combine rustic elements with sleek design. - **Functional Liquor POS Displays:** Potential for liquor brands to design retail displays that not only showcase products but also offer functional storage solutions. - **Contemporary Tradition Revival:** Possibility for brands to reimagine traditional aesthetics with a contemporary twist to appeal to modern consumers. ### Who This Affects Most - **Alcohol & Spirits Industry:** Opportunity for vodka brands and other liquor producers to enhance their retail merchandising strategies. - **Retail Design Industry:** Potential for retail design firms to create captivating and functional displays for various consumer products, including alcohol. - **Urban Consumer Goods Industry:** Possibility for urban-focused brands to tap into the market by offering elegant and contemporary products that cater to consumers' refined tastes. ## Related on Trend Hunter - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md)