# Refreshing Lemon-Infused Vodkas The Grey Goose Le Citron is Ideal for Cocktails During the Summer By Kalin Ned | Published 2019-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-le-citron References: [greygoose](https://www.greygoose.com/en-ca/cocktails/le-citron/le-citron-grand-fizz.html) & [lcbo](https://www.lcbo.com/webapp/wcs/stores/servlet/en/lcbo/flavoured-vodka-15019052/grey-goose-le-citron-413294#.XVK32uhKiUk) For those who enjoy the taste of vodka, the Grey Goose Le Citron will surely add a playful twist in terms of flavoring. For this offering, the company utilizes freshly grown lemons from "the renowned Menton region of France." As a result, the experience bears a refreshing quality and the accompanying aromas -- ones of "[lemon zest \[and\] lemon candy](https://www.trendhunter.com/trends/purity-citron)," are sure to elevate the experience. Recognizing that the alcoholic beverage is perfect for the summer months, the Grey Goose Le Citron is proposed to be used in a cocktail — the 'Le Citron Grand Fizz' or the 'Paris to Pampelonne.' The latter is curated with Maison Labiche — a Parisian fashion designer, while the former is mixed with [ST-GERMAIN](https://www.trendhunter.com/trends/stgermain-campaign) Elderflower Liqueur, [fresh lemon, and soda water](https://www.trendhunter.com/trends/vodkabased-lemonade). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Lemon-infused Vodkas:** Disruptive innovation opportunity: Develop new flavors and infusions of vodka using different fruits and botanicals. - **Cocktail Collaboration:** Disruptive innovation opportunity: Partner with fashion designers or other brands to create unique cocktail recipes and experiences. - **Refreshing Summer Drinks:** Disruptive innovation opportunity: Create new beverage options specifically tailored for summer consumption, incorporating fresh and seasonal ingredients. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Explore new flavor profiles and ingredients to expand the offerings in the alcoholic beverage industry. - **Fashion:** Disruptive innovation opportunity: Collaborate with alcohol brands to create limited-edition bottles or special packaging designed by fashion designers. - **Hospitality:** Disruptive innovation opportunity: Develop unique summer cocktail menus that highlight refreshing and innovative beverage options for hotels, bars, and restaurants. ## Related on Trend Hunter - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Mediterranean-Inspired Vodkas](https://www.trendhunter.com/trends/croc-limonata.md) - [Zesty Citrus Cocktail Spirits](https://www.trendhunter.com/trends/jj-whitley-lemon-citron.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [French Riviera-Inspired Spirits](https://www.trendhunter.com/trends/croc-strawberry-limonade.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Zesty Organic Vodkas](https://www.trendhunter.com/trends/purity-citron.md)