# Naturally Vibrant Vodkas The Zero-Sugar Grey Goose Essences are Made with All-Natural Ingredients By Laura McQuarrie | Published 2021-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-essences References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-grey-goose-essences-a-naturally-vibrant-collection-of-vodkas-infused-with-real-fruit-and-botanical-essences-301234124.html) & [greygoose](http://www.greygoose.com) Free from sugar, gluten and carbs, Grey Goose Essences help to prepare naturally vibrant, [light and smooth-tasting cocktails](https://www.trendhunter.com/trends/absolut-introduces) thanks to all-natural ingredients. Available in [fresh and interesting flavors like Strawberry](https://www.trendhunter.com/trends/suntorys-196-strawberry) & Lemongrass, juicy and herbaceous White Peach & Rosemary and peppery Watermelon & Basil, Grey Goose Essences come in at 30% ABV and are made without artificial ingredients. Infused with botanicals picked at peak freshness, these Grey Goose vodka products offer a fresh experience of a favorite spirit. As Grey Goose VP Global Marketing, Martin de Dreuille, identifies, "[Spritzes and mindful drinking](https://www.trendhunter.com/trends/gordons-spritz-edition) have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Spirits:** Distillers should consider creating all-natural spirits to cater to the growing demand for healthier drink options. - **Mindful Mixology:** The trend towards mindful drinking and at-home mixology presents new opportunities to develop products that make creating delicious, low-alcohol cocktails easier. - **Fresh Flavors:** Infusing spirits with fresh and unique flavors can help brands stand out and attract consumers looking for innovative taste experiences. ### Sectors Adopting This - **Alcohol:** Craft breweries, wineries, and distilleries could leverage all-natural ingredients and fresh flavors to create healthier and more innovative alcohol products. - **Beverage:** Non-alcoholic beverage manufacturers could create new products, aimed towards the mindful drinking trend, that mimic the light and fresh taste of cocktails. - **Fitness and Wellness:** Health and wellness brands can explore partnerships or create their own versions of all-natural, low-calorie cocktails that align with their values and cater to health-conscious consumers. ## Related on Trend Hunter - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md)