# Glittering Geese Liquor Bottles The Limited Edition Grey Goose and Chopard Vodka Bottle By Marissa Liu | Published 2010-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-and-chopard References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/22/grey-goose-vodka-by-chopard/) High-end liquor and bling have always gone well together. Playing on this often-seen pairing, Grey Goose and Chopard have collaborated on a limited edition magnum vodka bottle, which was unveiled in Cannes. Topped with a glittering globe and a frosted goose--its wings extended in flight--the Grey Goose and Chopard vodka bottle will be available at Parisian grocers for $466 until September 2010. The high-end, luxury French companies came together to celebrate Chopard's 150th anniversary. **Implications** - Luxurious, high-end additions on regular, everyday products are a fantastic and effective way for businesses to differentiate themselves from competitors as well as attract customers. Products that are visually appealing and yet, serve a desired purpose or perform their expected task are good business tactics for appealing to a wide target demographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Luxury Collaborations:** High-end brands partnering together to create limited edition and exclusive products for their customers. - **Blinged-out Packaging:** Adding glitter and other visually appealing elements to product packaging to create a luxury feel for consumers. - **High-end Product Additions:** Adding luxurious features or elements to regular and everyday products to create a high-end version for consumers. ### Who This Affects Most - **Alcohol & Spirits:** Collaborative, limited edition bottles and high-end packaging could appeal to discerning consumers in the luxury alcohol and spirits industry. - **Beauty & Cosmetics:** Adding glitter and ornate packaging to beauty and cosmetics products to create a luxury feel for consumers. - **Fashion & Accessories:** Partnering with high-end accessory brands to create collaborative and exclusive versions of everyday fashion items. ## Related on Trend Hunter - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Roasted Goose-Flavored Whiskeys](https://www.trendhunter.com/trends/gooseflavored-whiskey.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md)