# Playful Vodka Ad Campaigns This Grey Goose Ad for Essences is Funky, Fresh, and Fun By Josh Thompson-Persaud | Published 2021-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grey-goose-ad References: [prnewswire](https://www.prnewswire.com/news-releases/step-into-the-world-of-grey-goose-essences-301275590.html) & [greygoose](https://www.greygoose.com/en-gl/products/essences.html) The Grey Goose ad for Essences, its latest line of [fruit-infused vodkas](https://www.trendhunter.com/trends/honeysuckle-vodka), invites the viewer into a playful and dynamic world that feels warm and welcoming. The ad centers around a city-going character who falls into a magical, floral world designed to evoke wonder and whimsy. With the generous pops of bright color and groovy background track, the Grey Goose ad is sure to connect its Essences vodka offerings with spring and summer vibes. The smooth camerawork carries the ad forward, creating the well-crafted illusion of a seamless viewing experience. The minute-long Grey Goose ad is set to air during the upcoming Oscars on April 25th. Grey Goose Essences are 30% ABV vodkas that are sugar- and carb-free. They are available in '[Strawberry & Lemongrass](https://www.trendhunter.com/trends/suntorys-196-strawberry)', 'Watermelon & Basil', and 'White Peach & Rosemary' flavors. Image Credit: PR Newswire / Grey Goose ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 6% | Activity: 49% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Spirits:** There is an opportunity to explore new and unique flavor combinations to offer consumers more choices when it comes to infused spirits. - **Playful Ad Campaigns:** Businesses can create ads that provide an immersive and dynamic viewing experience to grab the attention of viewers and create a lasting impression. - **Low Calorie/carb Options:** Offering low calorie and low carb options can help attract health-conscious consumers who still want to enjoy alcoholic beverages while maintaining a healthy lifestyle. ### Industries Being Reshaped - **Alcohol and Beverage:** There is room for innovation in the alcohol and beverage industry through unique flavor offerings and playful marketing campaigns. - **Marketing and Advertising:** Innovative companies can create unique and immersive ad campaigns that capture the attention of viewers and create a lasting impression. - **Health and Wellness:** There are opportunities to create low calorie and low carb alcoholic beverages for health-conscious consumers who still want to occasionally enjoy a drink or two. ## Related on Trend Hunter - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Laid-Back Barbershop Ad Campaigns](https://www.trendhunter.com/trends/the-shop-lineup.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md)