# Vintage Gothic Portrayals The Grey Fairytale Dark Beauty Magazine Editorial Sets a Dramatic Mood By Jana Pijak | Published 2013-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grey-fairytale References: [designscene.net](http://www.designscene.net/2013/04/grey-fairytale-koty-2-dark-beauty.html) & [designscene.net](http://www.designscene.net/photography/koty-2-photostorytellers) Inspired by vintage horror imagery, the 'Grey Fairytale' Dark Beauty Magazine editorial graces the publication's #18 issue. Starring Polish pageant queen Aleksandra Szczęsn, this retro-infused fashion story highlights dramatic sepia tones and a wardrobe of [witchy womenswear pieces](https://www.trendhunter.com/trends/witches-delight). Photographic duo Koty 2 captures the 'Grey Fairytale' Dark Beauty Magazine editorial. Styled by Łucja Zając and Justyna Michalczak, model Aleksandra Szczęsn poses in studio while sporting a wardrobe of [dark lace fabrications, dark princess dresses](https://www.trendhunter.com/trends/wild-rose-sparrow) and opulent headpiece accessories from designers that include Zemełka-Pirowska, Anita Szewczyk and Anna Wiszniewska among others. In addition to highlighting themes of [vintage gothic and fairytale imagery](https://www.trendhunter.com/trends/heretic-parfum-nosferatu), this editorial is also superimposed with artist Małgorzata Miłek's gorgeous illustrations. These illustrations feature lifelike animal depictions of creatures like wolves, birds and butterflies. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Gothic Imagery:** Disruptive innovation opportunities include creating modern fashion lines that blend vintage gothic elements with contemporary aesthetics. - **Retro-infused Fashion:** Disruptive innovation opportunities lie in designing and producing clothing collections that tap into the nostalgia for retro styles combined with a modern twist. - **Artistic Illustrations in Fashion Editorials:** Disruptive innovation opportunities can be found in integrating unique and expressive illustrations into fashion editorials, creating a distinct visual storytelling experience. ### Sectors Adopting This - **Fashion:** The fashion industry can explore disruptive innovation by incorporating vintage gothic elements into modern designs. - **Art:** The art industry can discover disruptive innovation opportunities by collaborating with fashion publications to incorporate artistic illustrations in editorials. - **Photography:** The photography industry can explore disruptive innovation by experimenting with different thematic approaches, such as vintage gothic, to create visually striking images. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md)