# Cinched Sack Handbags The Gretchen Tango Pouch Adopts a Fresh and Fashionable Silhouette By Amelia Roblin | Published 2013-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gretchen-tango-pouch1 References: [red-dot.de](http://red-dot.de/pd/online-exhibition/work/?lang=en&code=2012-09-2187&y=2012&c=169&a=0) & [mygretchen](http://www.mygretchen.com/collections/ss12/tango.php) Designers are always releasing brand new looks to keep consumers feeling like they're on the fringe of fashion. Having said that, women have still grown accustomed to seeing the same sorts of shapes when it comes to items like purses, causing the Gretchen Tango Pouch to throw them for a loop. It will surprise younger fashionistas to discover that this [cute clutch](https://www.trendhunter.com/trends/statement-bags) is a reinterpretation of the 1920s evening wrist bag. It features a [single loop for a handle](https://www.trendhunter.com/trends/embellished-loop-bag), a magnetic belt to hold it closed and a small but bulbous bottom for storing only the essentials. Elegant profiling accents the glazed calfskin down the middle of the Gretchen Tango Pouch, providing a different texture from the [softer-looking leather](https://www.trendhunter.com/trends/softbag-collection) that makes up most of it. MiAna Accessories manufactures the darling purse in a range of vivid colors. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Reinterpreted Vintage Bags:** Opportunity to disrupt the handbag market by offering modern reinterpretations of classic bag designs. - **Minimalist and Functional Design:** Potential for disruptive innovation in handbag industry by creating sleek, compact bags that prioritize essential storage. - **Bold Colors and Textures:** Innovation opportunity to create handbags with vibrant colors and unique textures, appealing to fashion-forward consumers. ### Where This Applies - **Fashion Accessories:** Potential for disruption by introducing new and innovative handbag designs. - **Luxury Goods:** Opportunity for disruptive innovation by offering high-end, stylish handbags with unique features. - **Leather Goods:** Innovation opportunity in the leather industry by creating handbags with bold colors and textures, appealing to a younger demographic. ## Related on Trend Hunter - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Reimagined Archival Handbags](https://www.trendhunter.com/trends/coachs-western-tabby.md) - [Glamorous Drawstring Bags](https://www.trendhunter.com/trends/mini-fleming-drawstring-bag.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md)