# Citrusy Cheesecake Protein Bars The Grenade Lemon Cheesecake Protein Bar Has a Light Flavor By Michael Hemsworth | Published 2022-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grenade-lemon-cheesecake-protein-bar References: [foodbev](https://www.foodbev.com/news/grenade-debuts-lemon-cheesecake-protein-bar/) & [row.grenade](https://row.grenade.com)  The [Grenade](https://www.trendhunter.com/trends/oreo-protein-bar) Lemon Cheesecake protein bar is a new flavor of the [performance nutrition brand's signature bars](https://www.trendhunter.com/trends/barebells-key-lime-pie) focused on delivering fresh flavor that will also satisfy cravings for dessert. The bar boasts a lemon and vanilla-flavored nougat center along with a lemon curd caramel layer with biscuit bits on top and a final coating of white chocolate. The bar contains 21-grams of protein along with 1.6-grams of sugar make it perfect for enjoyment after a workout, a midday pick-me-up or a satiating dessert. Head of Product Rob Page spoke on the new Grenade Lemon Cheesecake protein bar saying, "With [lemon flavours dominating desserts](https://www.trendhunter.com/trends/lemon-bar-chvre), Lemon Cheesecake adds a welcome and indulgent citrus twist to Grenade’s delicious range of protein bars. Arriving just in time for the summer months, we’re confident this dessert-inspired flavour is going to crush it!” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 53% | Activity: 90% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Protein Bars:** There is opportunity for other protein bar companies to create unique dessert-inspired flavors like the Grenade Lemon Cheesecake protein bar. - **Low-sugar Protein Bars:** The trend of reducing sugar in protein bars is on the rise and current brands should consider reformulating their products to meet this demand. - **Protein Bars with Unique Ingredients:** Brands should consider including unique, unexpected ingredients in their protein bars like biscuit bits in the Grenade Lemon Cheesecake protein bar to stand out in the market. ### Industries Being Reshaped - **Fitness and Health:** The fitness and health industry has opportunities to produce more dessert-inspired protein bars to appeal to consumers with a sweet tooth. - **Food and Beverage:** The food and beverage industry could benefit from the trend of low-sugar protein bars by creating new products that cater to consumers who prioritize healthy eating choices. - **Sporting Goods:** Sporting goods stores can take advantage of the trend of protein bars with unique ingredients by offering a wide selection of protein bars with different flavors and ingredients. ## Related on Trend Hunter - [Zesty Dessert Protein Shakes](https://www.trendhunter.com/trends/premier-protein-lemon-bar.md) - [Sandwich Cookie Protein Bars](https://www.trendhunter.com/trends/oreo-protein-bar.md) - [Vanilla Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/grenade-oreo-white-protein-bar.md) - [Soft Core Protein Bars](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md) - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Salty-Sweet Protein Shakes](https://www.trendhunter.com/trends/grenade-chocolate-salted-caramel.md) - [Dessert-Flavored Protein Bars](https://www.trendhunter.com/trends/barebells-key-lime-pie.md)